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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 10, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Tobin Lehman, President of New North and author of Ride the Tornado.  New North is a B2B tech marketing agency that focuses on zigging while other marketing trends zag.  Caleb, Jeff, Matthew, and Tobin discuss having a strategy vs. being adaptable, making personal connections in sales, jumping on new trends, and helping young entrepreneurs.  You’ll want to hear this episode.  Thanks for tuning in!

 

Shownotes

(0:59) Introducing Tobin Lehman and his book

(5:37) Digital marketing challenges for small businesses

(7:16) Strategy vs. agility

(13:00) Early-adopting media formats for lead generation

(19:12) Breaking convention

(24:54) Scratching the entrepreneurial itch

(31:18) The intrigue of the tech space

(33:38) Writing Ride the Tornado

(39:43) Advice for the younger self

(42:10) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward 

Tobin Lehman 

Ride the Tornado

New North  

 

Quotes

I think that’s one of the mistakes – maybe one of the missteps – that a lot of early tech or early startups make is just trying to do a little too much versus just winning really well on one or two, three channels at the most.”  (6:44)

There’s these big, almost like tectonic shifts in marketing, which is really strange.  And so our advocation is usually like, if everybody’s going this way, go that way, let’s try something different.”  (19:55)

For me, it’s not about building the next big company for myself, but I’m really liking to see people come up and see them have this idea and watch it go through their brain like, I’ve seen that.  I know what that feels like...That’s something that I think is awesome.”  (26:49)

 

https://www.startupjunkie.org/ 

https://wlj.com/

May 3, 2021

Welcome to another episode of the Startup Junkies podcast!

In this week’s episode, Jeff Amerine, Caleb Talley, and Morgan Scholz talk with Nicole Calhoun, Ph.D. ERYT, owner of ELXR Yoga Lounge.  Nicole has her undergraduate degree in biology and her Ph.D. in molecular genetics, and she got her yoga teacher certification as a passion project.  After teaching yoga part-time for a few years, she opened her studio in 2018, and she pivoted to yoga full-time after being laid off due to the pandemic in March 2020.  She talks with the startup junkies about creating a unique yoga experience in NWA, how her scientific background influences her business decisions, and what is next for ELXR Yoga Lounge.  You don’t want to miss this inspiring episode! 

 

Shownotes

(1:15) Introducing Nicole Calhoun and ELXR Yoga Lounge

(7:08) Creating a unique yoga experience in NWA

(11:44) How Nicole’s scientific background influences her business

(17:44) What does the future look like for ELXR Yoga Lounge?

(23:57) Embracing social media

(33:20) Starting a business in NWA

(36:20) Nicole’s experience owning a yoga studio as a Black woman

(45:51) Advice for the younger self

(47:59) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Morgan Scholz

Nicole Calhoun, Ph.D. ERYT 

ELXR Yoga Lounge   

EYL Instagram 

 

Quotes

I kind of felt like I had something to say within the world of yoga, and like, watching all the yoga teachers over the years and how influential they could be and how mindful that they were with the way that they live their lives, and their ability to really help people was super impressive to me.  And so, I decided to go to yoga teacher training.”  (2:34)

 

I rented the space, came up with the brand, the marketing, the teachers, everything, the design of the studio, what we wanted to offer and how we wanted to offer it, and put it all together in about a month.  And then we opened about 30 days after I signed the lease.” (6:04)

 

I’m actually very thankful that I have a background in the sciences because science is very analytical and it’s very facts-based.  So, you don’t really do science or run experiments or projects off emotion – it’s all based off facts.  Like these are the facts, and I’m not going to try to massage the facts to fit my narrative.  I’m going to find out the facts and then find out the narrative.” (14:50)

 

You don’t have to fight over clients.  You can create new clients and convert new clients from other forms of workout.” (43:16)

 

https://www.startupjunkie.org/ 

https://wlj.com/

Apr 26, 2021

Welcome to another episode of the Startup Junkies Podcast!

This week, Caleb Talley, Jeff Amerine, and Matthew Ward talked with serial entrepreneur David Jay.  David is a self-proclaimed startup junkie, and he’s here to talk about his latest venture: Warm Welcome.  Adding video to your professional image through your email signature, business card, and website is a great way to stand out from the crowd, and Warm Welcome is here to help.  Caleb, Jeff, Matthew, and David chat about the impact of video, the pros and cons of venture capital, moving from Oregan to Florida, and the importance of quality time with the family.  Thanks for tuning in!

 

Shownotes

(1:16) Introducing David Jay and Warm Welcome

(10:40) What happens with audio platforms like Clubhouse?

(12:20) Venture capital

(16:55) Using video to stick out from the crowd

(25:15) Moving across the country

(27:47) What does success look like for David?

(30:48) Advice for the younger self

(32:38) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

David Jay 

Warm Welcome  

 

Quotes

As the market matures, it needs more than just a tactical solution to the problem, it needs a strategic solution to the problem.  And that’s where we said, we want to personalize every touch point on the customer journey.” (8:08)

 

People used to think that video had to be produced and polished and perfect, and what we found this year is that people actually don’t want that most of the time.  They want it to be personal, and they want it to be engaging, because it’s real and authentic, not because it’s produced and perfect.” (17:18)

When you put a video bubble on your website, or you send out a video email to your customers, and you say, ‘hey we’d love to hear from you’ because it gives an opportunity to share their problem with you.  And then, if you take the time to answer those questions, it shows that you care and that you have something to offer back.”  (20:13)

Apr 19, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this week’s episode, Caleb Talley and Jeff Amerine speak with Suzanne Tulien, the founder of Brand Ascension.  Suzanne is an expert in establishing brand identity, and she talks with Caleb and Jeff about the importance of identifying, defining, and aligning with your brand.  Tune in to hear her help Caleb and Jeff define their personal brands!

Shownotes

(0:55) Introducing Suzanne Tulien

(4:23) Defining your values to establish your brand

(9:47) Branding vs. Marketing

(16:00) Branding a region

(19:16) Advice for startups

(25:44) What is success to Suzanne? 

(29:14) Creating personal brands for Jeff and Caleb

(36:51) Advice for the younger self

(38:05) Wrap Up


Links

Caleb Talley

Jeff Amerine

Matthew Ward

Suzanne Tulien 

Brand Ascension 

 

Quotes

I was realizing all the sudden that what I’m doing for you is a disservice – designing a look and feel on a logo, that was just really putting lipstick on the pig so to speak, and not helping you truly clarify and understand who you are as a brand.” (2:37)

 

They should have been telling me who they were, as a designer, but instead I found myself telling them who they should be, because they weren’t clear enough.  And so the DNA methodology came out of a desire to create a step-by-step process to help them identify, define, and align to who they’re saying they are – who they’re promising to be – and deliver.” (3:08)

 

I have to consciously, strategically, and deliberately align myself to create the standards of performance that you do in business – or my standards of living for a personal brand – that I can actually step into.” (7:14)

 

We’re going to start aligning – that’s the third thing – identify, define, and align.  So align is what you have to do in order to deliver on your promise, and how do we make these core values in this style attribute tangible, so that it shows up in my actions and behaviors.” (7:56)

 

Marketing might get your clients or prospects in the door, but it’s your brand that keeps them coming back.” (12:03) 

 

Everybody already has a brand.  They already have a personal brand because a personal brand is just a perception, and you begin formulating giving off things that create perceptions from day one.”  (22:10)

Apr 12, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Eric Shirley, the Director of Acquisitions at Four Oaks Capital.  Eric began flipping houses in college before turning his focus towards multi-family complexes.  A year and a half ago, he teamed up with a few of his biggest competitors to form a superteam of sorts.  Caleb, Jeff, Matthew, and Eric talk about Four Oaks Capital’s three main pillars, educating investors to build trust, and which markets will be the next to get hot!  As always, thanks for tuning in!

Shownotes

(1:44) Introducing Eric Shirley

(5:26) Purposefully partnering with investors

(12:23) Implementing systems to keep the machine running

(14:50) Predicting the next big market and what success looks like

(23:37) Teaming up with your biggest competition

(26:30) Anticipating challenges

(29:10) Finding accredited investors

(32:48) Advice for the younger self

(35:10) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Eric Shirley

Four Oaks Capital  

Diary of an Apartment Investor 

 

Quotes

“You could buy a house on a Friday.  Two weeks later after putting a little work into it, you can make 40, 50 grand.  It was my first taste of real estate.” (4:04)

 

“It was really just a product of need, knowing that what I was doing wasn’t going to fill my long-term goals, and that’s not the way I wanted to do it.  So just looking for a more efficient way.” (5:11)

 

“At this point, we look at 100-120 deals a month.  We’re submitting maybe 2 offers a month based on that deal flow.  So, we sift through a lot of less than ideal opportunities to find the diamond in the rough, but that’s our commitment to our investors to find those kinds of unicorns that still exist.” (7:12)

 

“That was probably our biggest learning curve was kind of the systemization and the process implementation, and creating those from scratch.  At the end of the day, I don’t want a business where I am the business.  I want a business where when I stop being the business, it continues to run like a well-oiled machine.  And those things don’t come without processes and procedures.” (12:52)

 

“I think for a lot of us that have had success in whatever facet of life, being self-aware enough to recognize where you’re weak is hard, and being able to not only recognize it, but then pass it off to someone else [who has that] strength, and having that trust and accountability.  That took some learning, and we had to make some pivots internally of certain folks that we thought were going to be a better fit [in one position]...turned out to be a better fit [in a different position].” (24:23)

 

“That’s where I think we really separate ourselves from the pack.  It’s never about us.  It’s always about our investors.  Everything we do is in the best interest of our investors, and I think that shines through our dialogue.” (26:16)

 

“I think it’s really imperative for folks like us to educate, to instill trust, and to deliver, so that when people see the benefits that real estate investing on a passive level can have, they have a trusted source to turn to.” (28:46)

 

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Apr 5, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Jeff Amerine, Caleb Talley, and Matthew Ward are joined by Etienne Bernier of Kreezee Sports.  Etienne is an ex-firefighter from Quebec City that used his entrepreneurial spirit to solve a problem he was facing while managing an adult hockey league.  He and his business partner built Kreezee Sports to help you manage your amateur sports club, league, or tournament.  Tune in to hear about Etienne’s unique entrepreneurial journey!

 

Shownotes

(1:31) Introducing Etienne and Kreezee Sports

(5:38) How Etienne’s background affected his entrepreneurship

(9:02) Kreezee Sports and COVID

(13:29) Quebec’s startup scene

(16:18) Customer acquisition 

(20:59) What does future success look like?

(23:59) What sets Kreezee Sports apart

(26:52) Advice for the younger self

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Etienne Bernier 

Kreezee Sports 

 

Quotes

“If you’re the leader of the company, you have to take the punches.  And maybe that’s the relation between business and hockey.  I think in business it takes a lot of courage and you have to never give up.  I mean, you are facing a lot of [challenges].”  (7:43)

 

“I think the dark side of COVID with our business is that the traffic is very low on our websites, because we do provide websites to sports clubs, leagues, and tournaments.  So yeah, the traffic has been very low since COVID happened because a lot of leagues are shut down for the entire season.”  (10:10)

 

“Obviously we started with a small [tournament], but having that customer in our portfolio gave us a great showcase, and then a lot of people joined us because the credibility was there because of that customer.  So that's one of the main reasons why we got into the US market so fast.  Then we grew a lot, because when you have big names using your software, it’s way easier to get new customers to join a new software.”  (18:35)

 

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Mar 29, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Jeff Amerine, Caleb Talley, and Matthew Ward talk with J. Foster Davis.  Foster spent 13 years in the Navy before co-founding the cybersecurity firm BreachBits where he now serves as the COO.  The guys talk about the importance of cybersecurity, different strategies for auditing security systems, and how BreachBits is revolutionizing the industry.  You don’t want to miss this episode!

 

Shownotes

(1:36) Introducing Foster Davis

(12:31) What is BreachBits?

(16:40) BreachBits background

(20:20) Red teaming vs blue teaming

(29:43) Cybersecurity tips

(37:15) Advice for the younger self

(39:39) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

  1. Foster Davis

BreachBits 

Tiny Capital 

 

Quotes

“BreachBits is the idea that the best way to catch a thief is to hire a thief.  The best way to find out if you are going to be hacked by a hacker is to actually hire hackers to do it.”  (12:31)

 

“I love red teaming because it’s not just about us taking the tools that a hacker uses, the tools that the offensive, the adversary uses.  It’s about becoming them.  It’s about immersing ourselves in the way that they think.  And so, in many ways what you want to actually do is have a very deep separation between your blue team and your red team.”  (21:48)

 

“I have a lot of experience in risk management, and I am a big believer that cyber risk is just like any other risk.  Cyber security is really not that mysterious.  If you’re a business owner or responsible for a line of business, you should be asking your security people the same thing you’re asking your finance people or your logistics people or your storeroom people.  What is the bad thing that can happen?  How likely is it that it will happen?  And if it were to happen, how bad would it be?”  (26:03)

 

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Mar 22, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Jeff Amerine and Matthew Ward are joined by Helen Maringer, the CEO of Shire Post Mint.  Helen clues Jeff and Matthew into the secrets of coin making, having a dedicated following of Game of Thrones fanatics, taking over the family business, and moving from Springdale to West Fork.  You do not want to miss this episode!  As always, thanks for tuning in!

 

Shownotes

(1:17) Introducing Helen Maringer from Shire Post Mint

(5:19) Customer base 

(11:01) Marketing through Kickstarter

(15:14) Working with the family business

(20:12) How the ScaleUp Program helped Shire Post Mint

(21:26) The process of creating coins

(30:28) What’s the vision?

(32:44) Advice for the younger self

(33:21) Wrap up

 

Links

Jeff Amerine

Matthew Ward

Helen Maringer

Shire Post Mint  

 

Quotes

“[Working in a family business] has been a struggle for sure.  Clear communication has been our best asset.”  (15:17) 

 

“On a personal level, I think ScaleUp really helped my confidence in making decisions for the business.”  (20:14) 

 

“The actual striking of the coins is kind of the quickest part.  So, you know, 500 to 5,000 pretty much takes about the same amount of time.”  (29:20)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Mar 15, 2021

Summary

Welcome back to another episode of the Startup Junkies Podcast!

 

In this week’s episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with the COO and a Founding Team Member of Farm Together, David Chan.  FarmTogether is capitalizing on a never-before-seen opportunity in the farming industry.  With many family farms being sold to outside ownership, FarmTogether allows regular people to make safe, stable farmland investments.  David talks to the hosts about making farmland more accessible, international investment, the importance of climate change initiatives, and much more.  Thanks for tuning in!

 

Shownotes

(1:15) Introducing David Chan and FarmTogether

(7:27) Making farmland more accessible

(12:38) What do returns look like through FarmTogether?

(17:23) COVID-19’s effects on FarmTogether

(23:52) International investment in farmland

(28:26) Brokers’ response to FarmTogether

(31:24) David’s climate change conviction

(37:18) Advice for the younger self

(40:12) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

David Chan

FarmTogether  

How's It Growing? 

 

Quotes

“Farmers who have invested in efficient operations, efficient water, efficient planting densities, and new varietals are still operating in the black.  And so that’s what’s very positive here because it means we believe that the future is very bright.”

(21:45)

“I really can’t overstate how large of a transfer of ownership is underway and expected to take place over the next 20 years.  The USDA actually projects 70% of all US farmland is going to trade hands over the next 20 years.  And it's, you know, I think it’s equivalent to about 500 million acres.  I think that’s twice the size of Alaska.” (27:04)

“We’re very proud to announce that we have 100% of our acres in a program called Leading Harvest, which is a broad sustainability standard for farmland investors in the United States.” (34:56)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Mar 8, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!  In this week’s episode, Robert Wallace joined Caleb Talley, Jeff Amerine, and Matthew Ward to talk about his entrepreneurial journey and how he defines success.  Robert is known worldwide for his skills as an entrepreneur, author, speaker, and business consultant.  Robert draws inspiration from his difficult upbringing, and he is determined to leverage his success to benefit others’ lives.  You don’t want to miss this riveting episode!  

 

Shownotes

(1:41) Introducing Robert Wallace

(5:54) Robert’s entrepreneurial inspiration

(10:37) How faith impacts Robert’s goals

(15:26) Making solar energy more accessible

(20:54) Learning from failures

(24:28) Finding time to become an author

(29:52) Looking towards the future

(31:43) Accepting that we don’t know everything

(34:19) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Robert Wallace

RobertWallace.com 

BITHGROUP 

BITHENERGY 

 

Quotes

“I think that too often as we age and get older, we lose the ability to dream.  And one thing my father instilled in us was to not lose that ability.  And so, I’ve been a dreamer.”  (11:04)

 

“How can I use this wealth, how can I use this access, how can I use this authority and power to make the lives of people better? And if I’m not doing that, then what good am I?  Right? What value do I have?  And so for me, it is how do I use these blessings to make life better and to have an impact on their lives.  And that’s what drives me.”  (14:31)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Mar 1, 2021

232: Rewriting the Book on Marketing with Tyler Elliston

 

Tyler Elliston - Right Side Up

 

Summary

Welcome to another episode of the Startup Junkies Podcast!  In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Tyler Elliston, founder of Right Side Up.  Tyler spent six years as an in-house marketer for a handful of companies, and he founded Right Side Up to create a new avenue for companies looking for marketing help.  In Right Side Up, Tyler started a third way that was different from marketing agencies and staffing firms.  Tyler chats with the guys about creating a new style of marketing company, learning from failures, and what inspires him.  Thanks for tuning in!

 

Shownotes

(1:47) Introducing Tyler Elliston and Right Side Up

(6:28) Learning from failures

(10:43) Landing big clients and defining success

(16:52) What does work look like post-COVID?

(20:25) B2B marketing advice

(23:14) Influencer marketing

(29:43) What inspires Tyler?

(31:33) Advice for the younger self

(33:33) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Tyler Elliston

Right Side Up  

 

Quotes

“When I started consulting and thought about building a business around consulting, I wanted to do it in a way that was different than the traditional agency model.” (2:50)

 

“I feel like I got so caught up in that state of having a good idea and the excitement that I felt, the feeling of like, I’m on the verge of something great, something big, like an idea that’s going to be impactful.  Almost to the point that it would slow me down from really making progress on it, because I was afraid that it might not pan out.”  (9:36)

 

“I do think our model can certainly grow very large in the context of big agencies and sort of providing an alternative to that...but honestly, right now, we’re just trying to do great work within the space we’re in.”  (15:18)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

Feb 22, 2021

Welcome back to another week with the Startup Junkie Crew! This week, Caleb Talley and Jeff Amerine talk with David Meltzer, co-founder of Sports 1 Marketing. Founded by Hall of Fame Quarterback Warren Moon and veteran sports & technology executive David Meltzer, Sports 1 Marketing is a global sports and entertainment marketing agency that leverages over $20 billion in relationship capital and over 38 years of business experience, bringing athletes, celebrities and businesses together to make a lot of money, help a lot of people, and have a lot of fun. In this episode, you will get to hear about David’s incredible journey from law school to sports marketing, how he recovered from losing over $100,000,000, and his mission to bring happiness to 1,000,000,000 people. Check it out!

Shownotes

(1:28) Introducing David Meltzer

(7:57) Enjoying the process rather than the outcome

(14:47) How going virtual has increased audience reach

(23:08) Balancing planning with living in the moment

(30:56) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

David Meltzer 

 

Quotes

“Gratitude gives you perspective.  It takes pain from a position of a stop sign to a position of a turn signal.  It’s an indicator that you have something to learn.  Gratitude allows you to find the light, the love, and the lessons, even in the most difficult, challenging circumstances." (12:05)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days. 

Feb 15, 2021

Summary

Welcome back to another episode of the Startup Junkies podcast!  In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward chat with James Hereford, co-founder and partner at Launch Factory.  James is originally from Ponca City, Oklahoma, and he graduated with an undergraduate degree from the University of Oklahoma before earning an MBA from Rice University.  Launch Factory is a venture studio that generates business ideas, pairs the ideas with founders, and provides the founders with the necessary tools to get the company off the ground.  James and the guys talk about the venture studio model, launching businesses, planning for an exit, and much more.  Thanks for listening!

 

Shownotes

(1:49) Introducing James Hereford and Launch Factory

(7:54) The venture studio model

(12:00) Recruiting founders

(16:29) Challenges with the scaling process

(21:59) What types of businesses is Launch Factory creating?

(23:54) Planning for an exit

(26:10) Advice for the younger self

(27:32) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

James Hereford 

Launch Factory 

 

Quotes

“We prioritize finding concepts that meet a certains et of business criteria.  So, you know, we want to see potential for a $100+ million exit.  We want to see fundable milestones within the first two years, because that 300k only gets you so far.  And so, whatever the concept is, we have to be sure that around month 12 or 15, we’re going to be able to hit a milestone that we can go and raise a seed round on.” (22:15)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days. 

Feb 8, 2021

Hey everyone, welcome back! This episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Andrew Gibbs-Dabney & Kelsey Ferguson from LIVSN. LIVSN creates versatile, well-made clothing for people who value experiences more than stuff. They make good clothing with tried and true methods and with high-quality fabrics. During this talk, you will get to hear about the progress LIVSN has made since their last appearance on the podcast, upcoming launch of a new product on Kickstarter, and plans around new product lines in the near future. Thanks for tuning in!

 

Shownotes

(3:42) What is LIVSN up to?

(12:34) Rolling out a new pant design

(16:40) Joining a startup during a worldwide pandemic

(25:56) Raising a child while parenting a startup

(28:50) What’s next for LIVSN?

(33:36) LIVSN’s top markets

(35:36) Expectations for the Kickstarter 

(36:39) Venture capital

(41:57) Advice to the younger self

(42:43) Wrap up


Links

Caleb Talley

Jeff Amerine

Matthew Ward

Andrew Gibbs-Dabney

Kelsey Ferguson  

EcoTrek: Adventure Pants 

LIVSN Instagram

LIVSN Website  

 

Quotes

“You can buy your way into some stuff, but you know...If you’re getting your product on and in people’s hands, and they really start using it, that’s the way to [get media attention].” (10:57)

 

“I’ve always felt like the company has a different feel than many other companies I know.  And if you look at the messaging that Andrew has created the entire time the brand has been alive, you’ll notice that we don’t shy away from being transparent about everything that we are good at and what we need to improve on and how we’re going to do that.”  (17:46)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days. 

Feb 1, 2021

Welcome to another week with the Startup Junkie crew! This week, Caleb Talley and Jeff Amerine have a talk with Deric Cahill, founder and CEO of Wicked BOLD Chocolate. Wicked BOLD Chocolate is a chocolate company that only uses organic & ethically sourced cacao in their process and commits to ingredient transparency. They source their cacao through Belize leveraging their partners at Chocolate Alchemy. In this episode, you will get to hear about the story behind Wicked BOLD Chocolate, the importance of being resilient during tough times, and thoughts around growing and managing their supply chain moving forward. Tune in with us!

Shownotes

(2:07) Introducing Deric Cahill and Wicked BOLD Chocolate

(7:41) Utilizing farmer’s markets and building an online presence

(12:56) Changing the way chocolate is perceived 

(14:53) Growing the brand and exploring new territory

(23:42) Planning for future growth

(30:52) Collaborating with other businesses

(32:47) Advice for the younger self

(36:36) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Deric Cahill

Wicked BOLD Chocolate

Wicked BOLD Chocolate Instagram   


Quotes

“Everything we do as a company, I want to be rooted in that.  Like giving back and like empowering people to live life to the boldest.  That’s our motto.” (16:26)

“Even if your stop at Wicked BOLD is a year, three years, five years, whatever it is, you’re leaving us better than when you came to us, and we’re positioning you to do whatever the hell you want to do to be as happy as possible.” (16:48)

Sponsored by Tiny Capital: https://www.tinycapital.com/

Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 

Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days. 

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