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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jul 26, 2021

Summary

We are back at it again with another Startup Junkies Podcast!

Our hosts Jeff Amerine, Caleb Talley, and Matthew Ward had the opportunity to speak with Zach Washam, former banking analyst now the creator of Machine Learning Edge, now PyFi and short-form essay writer. From machine learning, to explorative psychology, you will not want to miss this existential hour of an episode!

Thanks for tuning in!

 

Shownotes

(0:54) Introducing Zach Washam

(1:45) PyFi Update!

(2:50) Where Banking Meets Machine Learning

(13:15) Psychology and Motivational Speaking

(14:44) Existential Hour

(24:23) The practicality of Explorative Psychology

(31:46) Imposter Syndrome

(35:24) Defining Success

(44:41) Wrap up

 

Links

Zach Washam

Machine Learning Edge / PyFi

zachwasham.com

Matthew Ward

Caleb Talley

Jeff Amerine

 

Books

Maps of Meaning

Memories, Dreams, Reflections

The Grand Biocentric Design

Give and Take

 

Quotes

Everybody's focusing on deals, transactions, staying late, face time, trying to be really quick at responding to emails... I don't want to compete in that arena. I want to do something that's going to blow every other analyst out of the water.

Zach Washam (4:20)

 

"[In entrepreneurship] You're just directly interfacing with the real world, and you don't have the intermediary of your company to protect you from the chaos, to make decisions, or to construct your values." 

Zach Washam (10:40)

 

"When you look at the way entrepreneurs or wantrepreneurs approach the process, there are those that are in love with the lifestyle, they just fall too in love with constantly chasing shiny objects and experimenting and never get to the point of convergence where they're actually building something meaningful."

Jeff Amerine (30:40)

 

 "Right now I define being successful as being honest and learning."

Zach Washam (35:36)

 

https://www.startupjunkie.org/

https://wlj.com/

Jul 19, 2021

Summary

Glad to have you back to another episode of the Startup Junkies Podcast!

Caleb Tally, Jeff Amerine, and Matthew Ward are joined by Heather Nelson, President, and Co-Founder of Seal Solar. Seal Solar is a solar design and installation firm out of North Little Rock, Arkansas. Understanding banking, taking mental health seriously, and using storytelling to educate and market have played a significant role in Heather's Midas touch success stories.

Thanks for tuning in!

Shownotes

(0:54) Introducing Heather Nelson of Seal Solar

(1:35) From Banking to Entrepreneurship

(7:01) Seal Solar Origin

(10:00) Importance of Mental Health

(12:33) Storytelling as an Entrepreneur

(22:24) Being Comfortable with Uncertainty

(25:02) Imposter Syndrome

(28:34) Casting Vision for Seal Solar

(32:24) Why Solar Energy?

(38:23) Advice to Younger Self

(40:46) Wrap Up

Links

Heather Nelson

Seal Solar

Matthew Ward

Caleb Talley

Jeff Amerine

Quotes

"You really need a strong banking relationship or you're just not gonna make it."

(2:00) Heather Nelson

"[Entrepreneurship] will highlight and show you all these gifts, passions, and things about yourself and your abilities that you never knew… but it will also show you the deepest, darkest, ugliest things about yourself. That you've spent a lot of time shoving into every crevice and corner saying, Lord Jesus, please don't let anybody ever see that or know that about me.

(10:15) Heather Nelson

"We've got a world that says you have to be a subject matter expert on everything at 22, and that's just the biggest lie ever."

(23:10) Heather Nelson

"It's not about whether the utilities are bad and solar's good or solar's bad and utilities are good... The thing is there's this amazing technology and how do we work together to utilize this great technology?"

(33:18) Heather Nelson

https://www.startupjunkie.org/

https://wlj.com/

Jul 12, 2021

Summary

Welcome to the Startup Junkies Podcast!

Matthew Ward, Caleb Tally, and Jeff Amerine are joined by Darrin Williams and Vance Smiley this week on this latest episode. Darrin is currently the CEO of Southern Bancorp Inc and has partnered with Vance, a founding member of BankWorx. Together they are seeking to reimagine and reinvent the way banks use and develop core banking systems.  Thanks for tuning in! 

 

Shownotes

(1:00) Introducing Darrin Williams and Vance Smiley

(2:14) Southern Bancorp 

(13:11) Facing Big Challenges 

(16:20) Growth Alongside Coinbase

(19:52) Innovation Driven by Pandemic Impact

(24:23) Do Banking Education Differently

(28:05) Defining Success Down The Line 

(30:54) Opportunity Zones and Gentrification

(35:22) What They Wish They Had Known 

(39:28) Wrap up

 

Links

Southern Bancorp 

Darrin Williams

Vance Smiley

Matthew Ward

Caleb Talley

Jeff Amerine

 

Quotes

"Our work really focuses on building economic opportunity… we really work to increase the net worth of the people that we serve." (4:14) Darrin Williams

 

"We don't exist just to be a bank. We really exist to make a difference. Build communities and change lives." (6:18) Darrin Williams

 

"I'm becoming much more interested in the impact of my work...it means something more than a paycheck, more than an equity upside." (35:57) Vance Smiley

 

"My parents were so dedicated to being servant leaders. I mean, every day I saw my parents focused on helping other people, it was never about them… so my interest in the law, my interest in politics, all came from this desire to serve." (37:46) Darrin Williams

 

https://www.startupjunkie.org/

http://wlj.com/ 

Jul 5, 2021

Summary

This is the Startup Junkies Podcast. Welcome back!

This week, the usual crew, Matthew Ward, Caleb Tally, and Jeff Amerine meet with Dustin Finkel, CEO and Founder of Ka-Pop!, which recently merged with Bubba's Fine Foods to create Awakened Foods. From brand awareness, relationship building, and family-work balance to the importance of community, we discussed all the things that lead Dustin and his team to success. 

Thank you for joining us!

 

Shownotes

(0:53) Introducing Dustin Finkel

(1:41) From Investment Banking to Food Production 

(5:05) Shark Tank and Brand Awareness

(7:13) Building Relationships While Sourcing

(9:52) Company Culture + Branding

(14:42) Balancing Family and Running a Corporation

(18:40) The Value of Intentional Community and Partnerships  

(29:46) Advice to Younger Self 

(33:58) Wrap Up 

 

Links

Matthew Ward

Caleb Talley

Jeff Amerine

Dustin Finkel

Ka-Pop!

Awakened Foods

Awakened Foods Crafters

Bubba's Fine Foods

 

Quotes

"So despite my food background, it started just like everyone else. I thought there was a better way... The difference is I had a network that allowed me to really kind of partake and grow this business fairly quickly." (4:12) - Dustin Finkel

 

"And that's really the differentiator that our branding is about… it's about enjoyment. Snacking is fun. It should not be a trade off. It shouldn't be about this serious engagement." (11:15) - Dustin Finkel

 

"I want consumers to love my product to just gravitate toward it, [to] enjoy the eating experience." (12:26) -Dustin Finkel

 

"That was the whole point; build as much flexibility to grow. Because who knows what the next COVID is or who knows what the next growth trend is or what that might be." (20:40) - Dustin Finkel

 

"I don't accept mistakes. I hate them, but understanding how to deal with them, understanding how to react, understanding how to take patience into account." (33:28) - Dustin Finkel

 

https://www.startupjunkie.org/

http://wlj.com/http://wlj.com/ 

Jun 28, 2021

Summary

Welcome back to the Startup Junkies Podcast!

Our hosts Matthew Ward, Caleb Tally, and Jeff Amerine meet with Jessica Fialkovich of Transworld Business Advisors and Exit Factor in this week's episode. Working in five startups, overseeing millions in transactions, with 1,000 business owners and over 300 deals... we were fortunate to hear Jessica's story and advice! 

Thanks for tuning in!

 

Shownotes

(1:22) Introducing Jessica Yokovitch

(1:47) Jessica's Path to Entrepreneurship

(5:05) Creation of Exit Factor

(7:07) Pro Tips on Business Selling 

(9:28) Exiting & Multigenerational Business Plans

(13:56) Small Business Advocacy

(20:20) The Startup Itch 

(23:40) Navigating a Husband and Wife Team

(28:23) Advice to Younger Self

(29:29) Wrap Up 

 

Links

Matthew Ward

Caleb Talley

Jeff Amerine

Jessica Fialkovich

Exit Factor

Transworld

jessicafialkovich.com

 

Quotes

"There's this fallacy of protection and security in corporate jobs... I mean, really the only security you can have is for yourself." (2:39)

 

"There is some emotion around this [multigeneratinal business plans] when they thought it was going to be a legacy business. But, their legacy can continue, because if you can extract finances, you can extract money out of a sale, then you can fund what's going to be the next legacy project for your family and the next generation." (11:29)

 

"What we've seen is the necessity for dissemination of information and helping business owners get through crises." ( 14:33)

 

"[Work-Life balance is] just an ebb and flow...Cause it's never balanced." (27:04)

 

"I always say that I would have told myself, you don't have to do this all on your own." (28:42)

 

https://www.startupjunkie.org/

http://wlj.com/ 

Jun 21, 2021

Glad to have you back to another episode of the Startup Junkies Podcast!

The podcast crew is back in person and better than ever! In this episode, Jeff Amerine and Caleb Tally meet with Vance Clement, CEO, and Spencer Jones, Founder, and CTO, of Lineus Medical. With their company being right on the heels of FDA approval for their flagship device, Safebreak Vascular, you won't want to miss this discussion! We cover all things from balancing expectations, responding to failure, and navigating what’s next after success.

Thanks for tuning in!

 

Shownotes

(1:22) Introducing Spencer Jones and Vance Clement

(1:27) Origin story of Lineus Medical

(9:25) SafeBreak Vascular in the Marketplace

(12:43) Pros and Cons of Accelerators

(20:58) Future of Lineus Medical and Venture Capital

(24:29) Transitions from Day Jobs to Entrepreneurship

(26:59) Counting the Cost and Responding to Failure

(35:44) Advice to Fellow Entrepreneurs

(39:45) Wrap Up

 

Links

Caleb Talley

Jeff Amerine

Spencer Jones

Vance Clement

Lineus Medical

ZeroTo510

Digital Health CT

Project HealthCare Nashville

 

Quotes

"As startups do, [we were] trying to balance things on a knife's edge. We were waiting to get clearance and then we would have lots of money, and if we did not get clearance, we would have zero money." (9:25) - Vance Clement

"[A good accelerator] can be really valuable with helping you grow, helping you learn, but then helping you expand your network in areas where you may not have a lot of contacts." (15:11) -Spencer Jones

"It'll become painfully obvious when it's time to leave your current employer for your entrepreneurial endeavor." (28:40) Spencer Jones

"A simple rule: the rule of PI, it's going to take 3.14 times longer than you think. And cost 3.14 times as much money." (37:14) Spencer Jones

 

https://www.startupjunkie.org/

http://wlj.com/ 

Jun 14, 2021

Welcome back to another Startup Junkies Podcast!

Thanks for tuning in! In this episode, Jeff Amerine, Caleb Tally, and Matthew Ward talk with Bryan Clayton about business growth, culture setting, localized PR, and all things lawn care! Bryan began in the lawn industry, creating one of the largest landscaping companies in Tennessee, then transitioned to the online marketing world with GreenPal. He has a ton of experience and wisdom for us startup junkies, and you won’t want to miss a thing! 

 

Shownotes

(1:03) Introducing Bryan Clayton and GreenPal

(3:28) Managing People and Setting Culture

(7:45) Challenges of a Multi-Sided Marketplace

(11:46) GreenPal and Venture Capital 

(19:00) User Retention 

(24:18) Residential or Commercial?

(25:57) PR Strategy

(28:01) GreenPal and Liability

(30:29) The Why

(34:57 ) Advice to Past Self 

(35:50) Wrap Up

 

Links

Bryan Clayton

Caleb Talley

Jeff Amerine

Matthew Ward

GreenPal

 

Quotes

“It’s amazing how, in some ways, the accidental business, the one you never probably were at sleep at night dreaming about, becomes something that can be huge and really great.” (3:13)  

“When you’re in a service-based business like that, it’s very people dependent that you know, that your, your culture is kind of one of your competitive advantages.” (4:44)

“One thing that we applied to the second company in GreenPal is making it super dead easy for anybody that does business with you to talk to you and tell you how you’re doing, where you suck, where they wish you would improve. (6:13)

“I think there's a correlation between the least you can make your business sexy [and] the greater, your chances of success.” (11:17)

“PR is a big part of our strategy to move people to the platform on a local level...We want to move a local audience to a local network.” (26:45)

“[On mentorship] I know that I’ve got to be able to add value when I meet with this person to help them be successful...when I get home tonight, I’m not turning on Netflix. I’m turning on YouTube and I’m watching some kind of podcasts like this one.” (33:02)

 

https://www.startupjunkie.org/

http://wlj.com/ 

Jun 7, 2021

Welcome to another episode of the Startup Junkies Podcast!

Thanks for tuning in! In this episode, Jeff Amerine and Caleb Tally talk with Michael W. Marra. Jeff and Caleb speak with Michael about his transition from civil engineer to now serial entrepreneur and investor. Michael is the CEO and founder of Entre: Social Network for the future of work and gives us all the details of that journey. You won’t want to miss what the advice this startup junkie has for you! Thanks for listening!

 

Shownotes

(1:06) Introducing Michael Marra 

(1:27) From Civil Engineer to Serial Entrepreneur 

(3:22) History of Entre

(6:12) From Social Media to Real Life Networking

(9:33) Revenue Model of Entre

(15:36) Entre Partnerships

(17:00) Community Scaling and Accessibility

(20:45) Outside Capital

(22:29) Value of Connectivity

(27:10) Building a Team

(31:42) Product PR vs. Personal PR

(34:17) Advice to Past Self 

(37:32) Wrap Up

 

Links

Michael W. Marra

Caleb Talley

Jeff Amerine

Entre

Quotes

“...none of my friends were entrepreneurs, none of my family was, I was always looking for people to connect with. And that's when I started really building up this community of entrepreneurs, which led me down to building Entre.” (2:29)

"So we're more transitioning into being the platform and the vehicle that enables more connection and enables actually people to build their own communities in their own businesses." (9:06)

"Entrepreneurship is such a global thing now. And, I think there's a lot to be said for enabling connection cross countries as well." (18:28)

"I encourage every entrepreneur to do events... because without doing events at the beginning we never would have been able to do what we're doing right now... it led to all of our relationships." (21:47)

"...one connection can literally lead to an endless, endless possibilities." (29:55)

"Putting their name and their face on everything… if you do that, then the company's never going to be bigger than yourself." (33:33)

Once you can have clarity around who you are and that's in, who you are, is in line with what you do. That is the ultimate clarity. (36:03)

 

https://www.startupjunkie.org/

http://wlj.com/ 

May 31, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Jeff Amerine and Matthew Ward talk with Raul Hernadez, business strategist, coach, consultant, and author. Raul assists creative founders in their company’s growth, culture, strategy, and team leveraging. Jeff and Matthew speak with Raul about things from his own journey into his consulting and coaching business, to engaging clients, work-life balance, how to define personal success, not to mention his upcoming book Productive Profits. You won’t want to miss this discussion. Thanks for tuning in!

 

Shownotes

(0:54) Introducing Raul Hernadez 

(2:02) Backstory and journey to online business 

(4:05) Themes and challenges of entrepreneurs

(5:09) Raul introduces his book

(8:47) Challenges in authorship

(10:31) Difference in guiding companies in various “early stages”

(11:37) Tips for engaging clients 

(12:27) Long-term goals for Raul’s business and marketing Consulting, and executive coaching

(13:38) The “why” behind Raul’s work

(14:54) How Raul recharges and spends “free time”

(16:01) Work-life balance in 2021

(18:24) Thoughts and future for Clubhouse

(21:28) What personal success looks like for Raul

(22:04) Advice to Raul’s younger-self

(22:54) Wrap up

 

Links

Jeff Amerine

Matthew Ward 

Raul Hernadez

Productive Profits

Creating Startup Junkies 

Zig Ziglar

 

Quotes

“Because the thing about businesses sometimes is it can be very binary. It either works or it doesn't... It's a balance sheet. It's finance, it's a product market fit. But, when you work with  organic matter, with humans, it's variable. You don't know what you're going to get.” (4:51)

“The train is going, but you're building the train tracks as well. And the train doesn't stop. In my view the train shouldn't stop. Cause that's your business. That's momentum.” (11:18)

“ ...and then also taking cycle time to make sure that what you've implemented you're seeing and bearing the fruits of... and you may not see those fruits within the first 30 days. You might see those in 60, 90, 180 days.” (13:17)

“So there is no [work-life] balance, but I think that you can actually create harmony between both.”  (17:41)

“Get on LinkedIn and connect with every single person. Build real relationships. Read a minimum of five to eight books a month.” (22:21)

“... always reading what's relevant to the problems that you're looking to solve. That's what I've found is beneficial for my education.” (22:45)

 

https://www.startupjunkie.org/

http://wlj.com/

May 24, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Dwain Hebda and Kelli Reep discuss solopreneurship and freelancing with Caleb Talley, Jeff Amerine, and Matthew Ward.  Dwain is the founder of Ya!Mule Wordsmiths and Kelli founded Flywrite Communications, both of which are Public Relations and Journalist agencies.  They discuss engaging readers with a story, drumming up your own business, deciding when to go full-time, and much more!  Thanks for listening!

 

Shownotes

(1:15) Introducing Dwain Hebda and Kelli Reep

(8:34) Driving your own ship as a solopreneur

(13:56) Telling a story that engages with readers

(18:59) How simplified language and a 24-hour news cycle affects communication

(22:12) Outsourcing accounting and legal responsibilities to stay above board

(29:35) Deciding to freelance full-time

(36:19) Advice for the younger self

(39:31) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Dwain Hebda

Ya!Mule Wordsmiths

Kelli Reep    

 

Quotes

If you can’t sell – and in this case, sell yourself – people are not just lining up outside your door because you announced to the world that you can put a sentence together.  It doesn’t work that way.” (9:56)

 

You have to be able to build a compelling case as to why you are going to be an expense for them that month.  You have to be able to demonstrate how this is going to pay off and you have to demonstrate how you taking it off their hands actually save them money.” (10:47)

 

You really do need a couple of members of your team who are versed in something you’re not versed in.  And in my particular case, the best hire I ever made, the best money I spend year in and year out is an experienced accountant who could guide me through a number of different things early on.” (23:09)

 

Had I jumped out on my own based on the first magazine article that I landed, I’d have been hungry really, really quick, and it just wouldn’t have worked.” (32:15)

 

https://www.startupjunkie.org/

https://wlj.com/ 

May 17, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley and Jeff Amerine talk with Lynn Butterfield, a nationally recognized expert in equity capital and investing services.  Lynn has been quoted by platforms such as Newsweek and ABC News, and he has consulted for companies from across the globe.  Lynn discusses his time working in the Middle East, growing entrepreneurial hotspots, and his predictions for Northwest Arkansas.  Thanks for tuning in!

 

Shownotes

(1:00) Introducing Lynn Butterfield

(5:08) Entrepreneurship occurring in unexpected places

(9:34) The University’s impact on an entrepreneurial ecosystem

(21:11) Lynn’s Northwest Arkansas plans

(24:43) Advice for the younger self

(26:07) Wrap up

 

Links

Lynn Butterfield

Caleb Talley

Jeff Amerine

 

Quotes

Money is important, make no doubt about it, but what’s more important than the money is the network that has access to capital.” (11:10)

The important thing is sitting around a table and getting to know each other and listen to the way they answer questions.” (11:27)

If you don’t have all the ingredients and you have a great chef, you can’t make a great pie.” (18:23)

 

https://www.startupjunkie.org/

https://wlj.com/

May 10, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Tobin Lehman, President of New North and author of Ride the Tornado.  New North is a B2B tech marketing agency that focuses on zigging while other marketing trends zag.  Caleb, Jeff, Matthew, and Tobin discuss having a strategy vs. being adaptable, making personal connections in sales, jumping on new trends, and helping young entrepreneurs.  You’ll want to hear this episode.  Thanks for tuning in!

 

Shownotes

(0:59) Introducing Tobin Lehman and his book

(5:37) Digital marketing challenges for small businesses

(7:16) Strategy vs. agility

(13:00) Early-adopting media formats for lead generation

(19:12) Breaking convention

(24:54) Scratching the entrepreneurial itch

(31:18) The intrigue of the tech space

(33:38) Writing Ride the Tornado

(39:43) Advice for the younger self

(42:10) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward 

Tobin Lehman 

Ride the Tornado

New North  

 

Quotes

I think that’s one of the mistakes – maybe one of the missteps – that a lot of early tech or early startups make is just trying to do a little too much versus just winning really well on one or two, three channels at the most.”  (6:44)

There’s these big, almost like tectonic shifts in marketing, which is really strange.  And so our advocation is usually like, if everybody’s going this way, go that way, let’s try something different.”  (19:55)

For me, it’s not about building the next big company for myself, but I’m really liking to see people come up and see them have this idea and watch it go through their brain like, I’ve seen that.  I know what that feels like...That’s something that I think is awesome.”  (26:49)

 

https://www.startupjunkie.org/ 

https://wlj.com/

May 3, 2021

Welcome to another episode of the Startup Junkies podcast!

In this week’s episode, Jeff Amerine, Caleb Talley, and Morgan Scholz talk with Nicole Calhoun, Ph.D. ERYT, owner of ELXR Yoga Lounge.  Nicole has her undergraduate degree in biology and her Ph.D. in molecular genetics, and she got her yoga teacher certification as a passion project.  After teaching yoga part-time for a few years, she opened her studio in 2018, and she pivoted to yoga full-time after being laid off due to the pandemic in March 2020.  She talks with the startup junkies about creating a unique yoga experience in NWA, how her scientific background influences her business decisions, and what is next for ELXR Yoga Lounge.  You don’t want to miss this inspiring episode! 

 

Shownotes

(1:15) Introducing Nicole Calhoun and ELXR Yoga Lounge

(7:08) Creating a unique yoga experience in NWA

(11:44) How Nicole’s scientific background influences her business

(17:44) What does the future look like for ELXR Yoga Lounge?

(23:57) Embracing social media

(33:20) Starting a business in NWA

(36:20) Nicole’s experience owning a yoga studio as a Black woman

(45:51) Advice for the younger self

(47:59) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Morgan Scholz

Nicole Calhoun, Ph.D. ERYT 

ELXR Yoga Lounge   

EYL Instagram 

 

Quotes

I kind of felt like I had something to say within the world of yoga, and like, watching all the yoga teachers over the years and how influential they could be and how mindful that they were with the way that they live their lives, and their ability to really help people was super impressive to me.  And so, I decided to go to yoga teacher training.”  (2:34)

 

I rented the space, came up with the brand, the marketing, the teachers, everything, the design of the studio, what we wanted to offer and how we wanted to offer it, and put it all together in about a month.  And then we opened about 30 days after I signed the lease.” (6:04)

 

I’m actually very thankful that I have a background in the sciences because science is very analytical and it’s very facts-based.  So, you don’t really do science or run experiments or projects off emotion – it’s all based off facts.  Like these are the facts, and I’m not going to try to massage the facts to fit my narrative.  I’m going to find out the facts and then find out the narrative.” (14:50)

 

You don’t have to fight over clients.  You can create new clients and convert new clients from other forms of workout.” (43:16)

 

https://www.startupjunkie.org/ 

https://wlj.com/

Apr 26, 2021

Welcome to another episode of the Startup Junkies Podcast!

This week, Caleb Talley, Jeff Amerine, and Matthew Ward talked with serial entrepreneur David Jay.  David is a self-proclaimed startup junkie, and he’s here to talk about his latest venture: Warm Welcome.  Adding video to your professional image through your email signature, business card, and website is a great way to stand out from the crowd, and Warm Welcome is here to help.  Caleb, Jeff, Matthew, and David chat about the impact of video, the pros and cons of venture capital, moving from Oregan to Florida, and the importance of quality time with the family.  Thanks for tuning in!

 

Shownotes

(1:16) Introducing David Jay and Warm Welcome

(10:40) What happens with audio platforms like Clubhouse?

(12:20) Venture capital

(16:55) Using video to stick out from the crowd

(25:15) Moving across the country

(27:47) What does success look like for David?

(30:48) Advice for the younger self

(32:38) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

David Jay 

Warm Welcome  

 

Quotes

As the market matures, it needs more than just a tactical solution to the problem, it needs a strategic solution to the problem.  And that’s where we said, we want to personalize every touch point on the customer journey.” (8:08)

 

People used to think that video had to be produced and polished and perfect, and what we found this year is that people actually don’t want that most of the time.  They want it to be personal, and they want it to be engaging, because it’s real and authentic, not because it’s produced and perfect.” (17:18)

When you put a video bubble on your website, or you send out a video email to your customers, and you say, ‘hey we’d love to hear from you’ because it gives an opportunity to share their problem with you.  And then, if you take the time to answer those questions, it shows that you care and that you have something to offer back.”  (20:13)

Apr 19, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this week’s episode, Caleb Talley and Jeff Amerine speak with Suzanne Tulien, the founder of Brand Ascension.  Suzanne is an expert in establishing brand identity, and she talks with Caleb and Jeff about the importance of identifying, defining, and aligning with your brand.  Tune in to hear her help Caleb and Jeff define their personal brands!

Shownotes

(0:55) Introducing Suzanne Tulien

(4:23) Defining your values to establish your brand

(9:47) Branding vs. Marketing

(16:00) Branding a region

(19:16) Advice for startups

(25:44) What is success to Suzanne? 

(29:14) Creating personal brands for Jeff and Caleb

(36:51) Advice for the younger self

(38:05) Wrap Up


Links

Caleb Talley

Jeff Amerine

Matthew Ward

Suzanne Tulien 

Brand Ascension 

 

Quotes

I was realizing all the sudden that what I’m doing for you is a disservice – designing a look and feel on a logo, that was just really putting lipstick on the pig so to speak, and not helping you truly clarify and understand who you are as a brand.” (2:37)

 

They should have been telling me who they were, as a designer, but instead I found myself telling them who they should be, because they weren’t clear enough.  And so the DNA methodology came out of a desire to create a step-by-step process to help them identify, define, and align to who they’re saying they are – who they’re promising to be – and deliver.” (3:08)

 

I have to consciously, strategically, and deliberately align myself to create the standards of performance that you do in business – or my standards of living for a personal brand – that I can actually step into.” (7:14)

 

We’re going to start aligning – that’s the third thing – identify, define, and align.  So align is what you have to do in order to deliver on your promise, and how do we make these core values in this style attribute tangible, so that it shows up in my actions and behaviors.” (7:56)

 

Marketing might get your clients or prospects in the door, but it’s your brand that keeps them coming back.” (12:03) 

 

Everybody already has a brand.  They already have a personal brand because a personal brand is just a perception, and you begin formulating giving off things that create perceptions from day one.”  (22:10)

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