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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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Now displaying: June, 2024

This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jun 10, 2024

Summary

Join hosts Jeff Amerine, Caleb Talley, and Harrison Kitson on this episode of Startup Junkies as they dive into the world of storytelling and book publishing with Michael DeLon, #1 Amazon Best-Selling author of On Marketing, creator of The Credibility Game Plan, and founder of Paperback Expert. Paperback Expert equips entrepreneurs with marketing strategies to attract more clients, and guarantees business growth if clients adhere to their system, demonstrating a book's versatility in attracting leads, converting sales, and generating referrals.

By using Paperback Expert’s proprietary “speak-to-write” process, business owners can create their own book in under a day. Through a series of structured phone calls, Paperback Expert helps clients outline their book, record their book, and publish their book. Then, once their book is published, Paperback Expert shows them how to use their book to position themselves as an expert in their industry. Until now, having your own book was either too difficult or too expensive, but that’s no longer the case with Paperback Expert.

Throughout the episode, Michael shares his inspiring journey, from ministry to entrepreneurship, and the pivotal role a book played in establishing his expertise. He also explores the step-by-step process of turning your ideas into a published work, leveraging your book as a powerful marketing tool, and building a lasting legacy for generations to come. Listen today and discover how crafting your unique story and publishing a book can transform your credibility, attract more clients, and elevate your business. 

 

Show Notes

(0:00) Introduction to Michael DeLon

(1:04) Michael’s Origin Story

(5:39) About Paperback Expert and Its Clients

(6:46) The Process of Writing a Book with Paperback Expert

(8:29) Increasing Brand Awareness with Digital Platforms

(10:49) Connecting with Clients and Marketing their Books

(15:09) Balancing Life with a Family Run Business

(20:57) Overcoming Obstacles in Business

(28:40) What’s in the Future for Paperback Expert 

(31:19) Advice to Younger Self

(33:28) Closing Question

 

Links

Jeff Amerine

Caleb Talley

Harrison Kitson

Startup Junkie

Startup Junkie YouTube

Michael DeLon

Paperback Expert

On Marketing: The Definitive Guide for Small Business Owners

Jun 6, 2024

Summary

En este episodio de Startup Junkie en Español, nos acompaña Geovanny Sarmiento, de la Cámara de Comercio de Rogers-Lowell. Geovanny profundiza en la importancia de mantener una mente abierta en el camino del emprendimiento. Destaca cómo los emprendedores pueden beneficiarse al buscar y valorar recomendaciones no solo de amigos y familiares, sino también de desconocidos y expertos en diferentes campos. A través de su experiencia y conocimientos, Geovanny nos ofrece estrategias prácticas para integrar diversas perspectivas en la toma de decisiones empresariales. Descubre cómo abrirte a nuevas ideas y enfoques puede impulsar la innovación y el crecimiento de tu negocio. ¡No te pierdas esta inspiradora y educativa conversación que te ayudará a transformar tu enfoque emprendedor y llevar tu startup al siguiente nivel!

 

Show Notes

(00:05) Welcome and introductions

(00:32) About Geovanny Sarmiento

(02:38) How Geovanny ended up in Northwest Arkansas

(05:45) Defining community

(09:28) General necessities

(14:16) Building trust

(24:10) The Spanish advantage

(32:50) Advice to past self

(41:09) Closing question

 

Links

Claudia Scott

Andres Balderrama

Geovanny Sarmiento

Rogers-Lowell Chamber of Commerce

Jun 3, 2024

Summary

On this episode of Startup Junkies, hosts Caleb Talley and Harrison Kitson are joined by Kenny Tomlin, serial entrepreneur and co-founder of CourtAvenue, a cutting-edge digital transformation company. Founded in 2020, Court Avenue, headquartered in Austin, partners with Fortune 500 clients to harness emerging technologies, transforming client interactions, and optimizing business operations. Its focus has increasingly shifted towards AI-driven solutions, helping companies adapt and innovate in an ever-accelerating tech landscape.

A key facet of CourtAvenue’s strategy is its selective approach to incubating boutique services and technologies. This includes ventures like an experiential design business and a platform focused on conversational commerce using AI. By incubating these specialized entities, CourtAvenue not only addresses immediate market needs but also anticipates future technological trends. Kenny’s broader vision for Court Avenue includes potential expansion into new markets such as Latin America, Asia, and Europe, signifying a commitment to global growth. Additionally, CourtAvenue’s selective nature regarding co-founding and incubating entities ensures each venture aligns with its core values and strategic objectives.

In this conversation, Kenny offers advice on identifying opportunities within emerging technologies like AI, navigating the evolving digital landscape, and the essential mindset required for long-term entrepreneurial success. Drawing from his experiences at the forefront of digital innovation, including founding and selling companies like Rockfish, Kenny highlights the paramount importance of building strong relationships, continuous learning, and embracing the unpredictable nature of entrepreneurship.

 

Show Notes

(0:00) Introduction to Kenny Tomlin

(6:40) Navigating the Digital Transformation

(9:42) About CourtAvenue

(13:29) The Process of Incubating Companies

(17:26) Kenny’s Entrepreneurial Experience

(25:35) What Winning Looks Like to Kenny

(29:28) CourtAvenue’s Future Vision

(32:45) Advice to Younger Self

(39:38) Closing Question

 

Links

Caleb Talley

Harrison Kitson

Startup Junkie

Startup Junkie YouTube

Kenny Tomlin

CourtAvenue

 

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