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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Sep 8, 2020

Tyler Elm - BlueInGreen

Welcome back to another episode of the Startup Junkies Podcast! This week, Caleb Talley and Jeff Amerine speak with Tyler Elm, Chief Marketing and Business Sustainability Officer of BlueInGreen. BlueInGreen designs the most efficient water treatment solutions in order to lower the total cost of treatment while improving water quality. In this episode, you will get to hear about Tyler's sustainability background, challenges of growing in a niche vertical, and potential exit strategies for BlueInGreen. Check out this episode!

Shownotes

(1:06)  Introducing BlueInGreen

(1:52) Tyler’s career background

(6:47) BlueInGreen’s significant growth in a conservative market

(12:51) BlueInGreen’s plans to scale internationally

(15:50) COVID’s effects on scaling for BlueInGreen

(20:38) How teaming up with a strategic partner could benefit BlueInGreen

(28:20) Tyler shares advice to other people looking to team up with a startup

(36:02) Wrapping up

Links

Caleb Talley

Jeff Amerine

Tyler Elm

BlueInGreen

Quotes

“What we’ve been trying to do is scale certain technologies and certain markets based on high value opportunities for the customer.  So the drive of strong ROI and applications that really leverage our core competencies of being able to treat more water with less energy and have a smaller footprint.” (10:12)

“I would say that we’re giving the customer the opportunity to either tap a capital budget or an operational budget.  In some applications, the operation, the operational savings cover more than the capital costs very quickly.”  (23:34)