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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 10, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Tobin Lehman, President of New North and author of Ride the Tornado.  New North is a B2B tech marketing agency that focuses on zigging while other marketing trends zag.  Caleb, Jeff, Matthew, and Tobin discuss having a strategy vs. being adaptable, making personal connections in sales, jumping on new trends, and helping young entrepreneurs.  You’ll want to hear this episode.  Thanks for tuning in!

 

Shownotes

(0:59) Introducing Tobin Lehman and his book

(5:37) Digital marketing challenges for small businesses

(7:16) Strategy vs. agility

(13:00) Early-adopting media formats for lead generation

(19:12) Breaking convention

(24:54) Scratching the entrepreneurial itch

(31:18) The intrigue of the tech space

(33:38) Writing Ride the Tornado

(39:43) Advice for the younger self

(42:10) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward 

Tobin Lehman 

Ride the Tornado

New North  

 

Quotes

I think that’s one of the mistakes – maybe one of the missteps – that a lot of early tech or early startups make is just trying to do a little too much versus just winning really well on one or two, three channels at the most.”  (6:44)

There’s these big, almost like tectonic shifts in marketing, which is really strange.  And so our advocation is usually like, if everybody’s going this way, go that way, let’s try something different.”  (19:55)

For me, it’s not about building the next big company for myself, but I’m really liking to see people come up and see them have this idea and watch it go through their brain like, I’ve seen that.  I know what that feels like...That’s something that I think is awesome.”  (26:49)

 

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