Welcome to another episode of the Startup Junkies Podcast!
In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Tobin Lehman, President of New North and author of Ride the Tornado. New North is a B2B tech marketing agency that focuses on zigging while other marketing trends zag. Caleb, Jeff, Matthew, and Tobin discuss having a strategy vs. being adaptable, making personal connections in sales, jumping on new trends, and helping young entrepreneurs. You’ll want to hear this episode. Thanks for tuning in!
(0:59) Introducing Tobin Lehman and his book
(5:37) Digital marketing challenges for small businesses
(7:16) Strategy vs. agility
(13:00) Early-adopting media formats for lead generation
(19:12) Breaking convention
(24:54) Scratching the entrepreneurial itch
(31:18) The intrigue of the tech space
(33:38) Writing Ride the Tornado
(39:43) Advice for the younger self
(42:10) Wrap up
“I think that’s one of the mistakes – maybe one of the missteps – that a lot of early tech or early startups make is just trying to do a little too much versus just winning really well on one or two, three channels at the most.” (6:44)
“There’s these big, almost like tectonic shifts in marketing, which is really strange. And so our advocation is usually like, if everybody’s going this way, go that way, let’s try something different.” (19:55)
“For me, it’s not about building the next big company for myself, but I’m really liking to see people come up and see them have this idea and watch it go through their brain like, I’ve seen that. I know what that feels like...That’s something that I think is awesome.” (26:49)