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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 30, 2022

Summary:

On this episode of Startup Junkies, hosts Jeff Amerine and Caleb Talley talked with William Peng, co-founder and CEO of Northstar. This FinTech company enables employers to offer financial wellness as an employee benefit. William, a former product designer, co-founded the business to provide financial wellness through financial advice for The One Hundred Percent. Throughout the episode, Jeff, Caleb, and William discuss financial wellness, working for a startup, tech valuations, and much more! 

 

Thanks for tuning in!

 

Show Notes:

(0:43) Introducing William Peng and Northstar

(4:53) Encouraging Users to Get the Most Out of the Product

(6:32) How Working for a Startup Affected William’s Entrepreneurial Journey

(13:04) Tech Valuations

(14:59) Northstar’s Ideal Customer

(17:59) What Does Winning Look Like for William?

(22:30) Advice to Younger Self and Closing Thoughts

 

Links:

Jeff Amerine

Caleb Talley

William Peng  

Northstar 

 

Quotes:

There is a lack of resources for the majority of people—unless you’re already wealthy and can afford a financial advisor, for example—to make the best [financial] decisions for themselves.” William Peng, (3:37)

 

With financial advice, it’s kind of the classic vitamin versus painkiller problem where people don’t generally sit around thinking ‘I need financial advice,’ unless they have a specific moment in time that they’re looking for it.” William Peng, (5:12)


Our core [customer] base has a lot of high-growth tech companies of different sizes, from startups all the way to enterprises, but we also work with customers in other industries as well. It’s really important that we can support a wide diversity of backgrounds and employees, and not just those who have high-paying tech jobs.” William Peng, (15:15)