In this episode of Startup Junkies, hosts Caleb Talley, Jeff Amerine, and Grace Gill talked with David Baker and Eric Hinson, CEO and COO and co-founders of Parable, a company that preserves family legacies through the creation of documentaries. After starting their careers in different fields, David and Eric both felt that they were not contributing meaningfully to the world. Nearly three years after they had last met in person, the duo got together again and dreamt up Parable and began telling different families’ stories. Now, they enjoy making a difference and fulfilling their passions as they help others preserve their legacies. Throughout the episode, the hosts talked with David and Eric about their pasts that led them to create Parable, what the company does, and what legacy David and Eric hope to leave with Parable.
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(0:36) Welcome and Introductions
(1:30) The Story of Parable
(17:22) The Process
(20:18) Product Value
(34:31) Looking at Parable’s Future
(37:51) Eric and David’s Legacies
(44:24) Landing the Plane: Advice to Younger Self
“This seem[ed] like a really good idea, you know, to sit down and interview people. It gets that human side that I've been missing, working in products and marketing. And I just saw the power of it.” Eric Hinson, (6:39)
“Parable exists to turn stories into legacies.” David Baker, (16:26)
“People always say…look forward to the goal. But nobody ever thinks to look back to where you've come from, and that's the better way to measure success. How far have you come?” Eric Hinson, (22:28)
“...The product that we provide is a lot more than just capturing the stories. It's giving everyone a chance to connect in a way that they haven't ever really connected before.” David Baker, (27:17)
“I think there's something special to realizing that the people that we come from are human also. They become sort of mythical… in negative or positive ways over time. And they're not tangible in a way. This is an opportunity to humanize those individuals and hopefully kind of help someone understand how they're anchored in the world and where they come from.” David Baker, (34:02)