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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jul 25, 2022

Summary:

In this episode of Startup Junkies, hosts Caleb Talley and Jeff Amerine talked with Stacy Taniguchi, a retired professor and a current senior consultant and managing partner at Beta Experiences. Beta Experiences is an innovative consulting venture backed by research and psychology, where clients are led to discover what their core values are so they can design a life of thriving. While he was a professor at BYU, Stacy became a tour guide. As Stacy met some other guides, they realized they had expertise in consulting, so they began taking people out into different environments and teaching them through experiences. Throughout the episode, Caleb, Jeff, and Stacy discussed how Beta Experiences came to be, what the experiences are like, and tips for creating a life where you can thrive. 

 

Thanks for tuning in!

 

Show Notes:

(1:03) Introductions

(1:30) Origin Story

(7:10) Client Base

(9:55) Informing the Work at Beta Experiences

(17:24) Backed by Academic Benchmarks and Psychology

(21:58) Enjoying the Journey

(29:33) The Experiences

(34:03) Landing the Plane and Advice to Younger Self

 

Links:

Caleb Talley

Jeff Amerine

Stacy Taniguchi

Beta Experiences

 

Quotes:

“...[We are] helping individuals take a look at their life and realize that you can either endure life or endure your business or endure your family, or you can work with us and we'll help you with certain types of tools to develop more of a thriving kind of environment.” Stacy Taniguchi, (8:47)

 

“So my hope is that this ‘choose to thrive’ that I'm trying to teach people is hopefully an avenue to give them some hope again, because what I teach is not complex. It's not rocket science…They're just creating a list, but there's a pathway to do it…We're not creating a bucket list. In fact, I tell people don't call this a bucket list. This is a list to thrive.” Stacy Taniguchi, (16:02)

 

“We just want people to get on board to start taking control of their future.” Stacy Taniguchi, (17:14)

 

“That's one thing that I've found through my research that you really need to do: to be able to create a list that's going to be meaningful, and in many cases, transformational, which in my mind, creates a life to thrive.” Stacy Taniguchi, (20:33)

 

“...We all come from [an] academic background [and] all of our stuff is evidence based…It's not just anecdotal — it's because we know research backs up what we're talking about.” Stacy Taniguchi, (33:33)