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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Nov 7, 2022

Summary:

Welcome to another great episode of Startup Junkies!

On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth is also the co-founder as well as the marketing and public relations lead at FemHealth Founders, a startup that empowers female entrepreneurs to build and lead profitable women-centric companies. Throughout the episode, Caleb, Jeff, Permjot, and Elizabeth discuss the current product landscape and how women are making their voices heard through entrepreneurship. 

 

Show Notes:

(1:12) Introduction to Permjot

(2:10) Introduction to Elizabeth

(5:09) Elizabeth’s Entrepreneurial Origin Story

(10:45) Pain Points with the Current Product Landscape

(17:41) About Elizabeth’s New Prototype

(23:45) Launching FemHealth Founders

(27:40) The Response to FemHealth Founders

(33:28) Decision-Making Hierarchies between Women and Men

(37:38) New Postpartum Recovery Concepts

(40:25) Giving Women the Words to Identify Their Needs

(44:41) Advice to Younger Self

(48:38) Closing Thoughts

 

Links:

Caleb Talley

Jeff Amerine

Permjot Valia 

Elizabeth Prenger

Prose Creative LLC

FemHealth Founders

 

Quotes:

“One of the things I love the most about this journey of being an entrepreneur and launching these ideas is I’ve learned so much about things I wouldn’t have even considered looking into before.” - Elizabeth Prenger, (7:06)

“What I really liked and found refreshing about you [Elizabeth] was you didn’t talk about your identity, you were talking about the problem and the women who suffered from the problem and how your product solved that.” - Permjot Valia, (11:08)

“We have 80% of the buying power. Women are the primary purchaser in the retail and healthcare space. So we should be more involved. We should be making these products.” - Elizabeth Prenger, (28:43)

“If we as women feel more empowered to research, educate ourselves, ask questions, and be our own best advocate in this space, I think the outcomes of that can be really powerful. It can save lives. It can save families. It can save a lot of women.” - Elizabeth Prenger, (43:21)