Summary:
Welcome to another great episode of Startup Junkies!
On this episode, hosts Caleb Talley, Jeff Amerine, and guest host Permjot Valia sit down with Elizabeth Prenger, founder and chief brand officer of Prose Creative, a company that helps brands and individuals connect with audiences by creating authentic relationships through their content and messaging. Elizabeth is also the co-founder as well as the marketing and public relations lead at FemHealth Founders, a startup that empowers female entrepreneurs to build and lead profitable women-centric companies. Throughout the episode, Caleb, Jeff, Permjot, and Elizabeth discuss the current product landscape and how women are making their voices heard through entrepreneurship.
Show Notes:
(1:12) Introduction to Permjot
(2:10) Introduction to Elizabeth
(5:09) Elizabeth’s Entrepreneurial Origin Story
(10:45) Pain Points with the Current Product Landscape
(17:41) About Elizabeth’s New Prototype
(23:45) Launching FemHealth Founders
(27:40) The Response to FemHealth Founders
(33:28) Decision-Making Hierarchies between Women and Men
(37:38) New Postpartum Recovery Concepts
(40:25) Giving Women the Words to Identify Their Needs
(44:41) Advice to Younger Self
(48:38) Closing Thoughts
Links:
Quotes:
“One of the things I love the most about this journey of being an entrepreneur and launching these ideas is I’ve learned so much about things I wouldn’t have even considered looking into before.” - Elizabeth Prenger, (7:06)
“What I really liked and found refreshing about you [Elizabeth] was you didn’t talk about your identity, you were talking about the problem and the women who suffered from the problem and how your product solved that.” - Permjot Valia, (11:08)
“We have 80% of the buying power. Women are the primary purchaser in the retail and healthcare space. So we should be more involved. We should be making these products.” - Elizabeth Prenger, (28:43)
“If we as women feel more empowered to research, educate ourselves, ask questions, and be our own best advocate in this space, I think the outcomes of that can be really powerful. It can save lives. It can save families. It can save a lot of women.” - Elizabeth Prenger, (43:21)