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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 8, 2023

Summary:

Welcome to another great episode of Startup Junkies!

 

On this episode, hosts Caleb Talley and Jeff Amerine sit down with Rick West and Henry Ho, co-founders of Field Agent, where Rick serves as the CEO and Henry is the Chief Strategy Officer. Field Agent is a tech company built for winning at retail by connecting brands to shoppers across the country. This enables companies to capture in-store information, gather rich consumer insights, and drive product trials completely on demand. Throughout the show, Rick and Henry discuss the solutions Field Agent provides, how to improve interactions with customers, and how to create business ventures that are scalable and repeatable.

 

Show Notes:

(0:57) Introduction to Rick and Henry

(1:41) Field Agent’s Backstory

(9:33) About Field Agent

(14:18) Raising Outside Venture Capital

(18:56) What’s Next for Field Agent

(26:03) Interacting with Customers

(27:56) The Future Utilization of AI

(35:16) Scalability and Repeatability

(39:13) Northwest Arkansas’s Collaborative Ecosystem

(46:27) Advice to Younger Self

(49:57) Closing Question

 

Links:

Caleb Talley

Jeff Amerine

Rick West

Henry Ho

Field Agent

 

Quotes:

“We built this platform along with a crowdsourcing engine to help our clients understand store conditions like pricing product, distribution, merchandising, etc…We also created it so we would be able to gain everyday shopper insights into their shopping experience.” - Henry Ho, (10:19)

 

“We’ve created an opportunity or a marketplace for people to be able to come in and see items and actually purchase as opposed to talking to a bunch of different sales people from different companies to try and make something work.” - Rick West, (19:24)

 

“We think we have the secret sauce to have a services mentality, a sales led growth mentality, and taking the best of that and then productizing it to make it scalable and repeatable.” - Rick West, (35:37)

 

“I think one of the joys I have as an entrepreneur is not only are we pouring into business entrepreneurs, there’s a whole bunch of social entrepreneurs in Northwest Arkansas that are doing incredible things.” - Henry Ho, (44:51)