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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jun 24, 2024

Summary

In this episode of the Startup Junkies Podcast, hosts Caleb Talley and Harrison Kitson welcome two dynamic companies making waves in the outdoor and creative content industry: Blk Elk Media and LIVSN Designs. Joined by Andrew Gibbs-Dabney from LIVSN and Daniel Mitchell and Trent Sugg of BLK ELK, this engaging conversation dives into the origin stories of these innovative brands, their journey in Northwest Arkansas, and how they have managed to grow and thrive in a supportive entrepreneurial ecosystem. 

Founded in 2018, LIVSN is a company using natural and technical materials to create sustainable, high-quality outdoor clothing with classic styling and a modern fit. Additionally, BLK ELK is a production company specializing in outdoor and adventure content, focusing on working with brands in the outdoor industry. The collaborations between LIVSN and BLK ELK have resulted in some of the most successful Kickstarter campaigns in Arkansas. 

Throughout the episode, Andrew, Daniel, and Trent discuss how Northwest Arkansas has become a haven for outdoor enthusiasts, how storytelling has been instrumental in both businesses' growth, and what’s in store for both companies' futures. From production challenges to the importance of community engagement, this episode is packed with insights and inspiration for aspiring entrepreneurs and outdoor enthusiasts alike.

 

Show Notes

(0:00) Introduction to Andrew, Daniel, and Trent

(1:44) About BLK ELK and Its Origin Story

(3:00) LIVSN’s Origin Story

(4:49) BLK ELK and LIVSN’s Collaboration

(7:11) Working Within NWA’s Entrepreneurial Ecosystem

(12:36) How NWA’s Outdoor Scene Has Developed

(19:54) About the Well Worn Life Documentary Series

(27:13) Exploring LIVSN and BLK ELK’s Fifth Kickstarter Campaign

(30:38) Advice for Successful Kickstarter Campaigns

(35:57) What’s Next for BLK ELK and LIVSN

(46:11) Advice to Younger Selves

(53:06) Closing Question

 

Links

Caleb Talley

Harrison Kitson

Startup Junkie

Startup Junkie YouTube

Andrew Gibbs-Dabney

LIVSN Designs

Daniel Mitchell

Trent Sugg

Blk Elk Media

Well Worn Life