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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jul 1, 2024

Summary

Join our hosts Caleb Talley, Jeff Amerine, and Daniel Koonce in this episode of Startup Junkies as we explore the fascinating world of sleep therapy with Elsbeth Fast, a dedicated entrepreneur transforming lives through innovative sleep solutions. Elsbeth is the founder of True Sleep Therapy, a private practice specializing in cognitive-behavioral therapy for insomnia (CBTI). 

Elsbeth’s career began in clinical settings, focusing predominantly on veterans struggling with PTSD and insomnia at the Veterans Healthcare System in Fayetteville, Arkansas. Here, she became a national trainer for the Cognitive Behavioral Therapy for Insomnia (CBTI) program. Moving into the civilian sector, she founded True Sleep Therapy to provide CBTI to a broader population. Her work primarily involves addressing sleep disorders, using evidence-based techniques to aid individuals in improving their sleep hygiene without the reliance on medications. 

Beyond her clinical skills, Elsbeth had to quickly learn the non-clinical aspects of running a business—skills such as budgeting, business planning, and social media marketing. Throughout the episode, she shares her journey of founding a successful sleep therapy practice, the challenges she faced, and the triumphs she celebrated along the way. Discover the unique techniques and strategies she employs to help clients achieve better sleep, and gain valuable insights into the business side of health and wellness.

This episode is a must-listen for aspiring entrepreneurs in the therapeutic field and anyone interested in improving their sleep health!

 

Show Notes

(0:00) Introduction to Elsbeth Fast

(0:56) About True Sleep Therapy

(2:03) Defining Cognitive Based Therapy

(10:44) Tips and Tricks for Getting Better Sleep

(12:16) Elsbeth’s Origin Story

(24:52) How Insomnia Is Detrimental to Health

(29:30) How Lucid Dreaming Correlates to Proper Sleep

(35:15) Navigating the Obligations of Business Ownership

(39:42) Advice to Younger Self

(40:46) Closing Question

 

Links

Caleb Talley

Jeff Amerine

Daniel Koonce

Startup Junkie

Startup Junkie YouTube

Elsbeth Fast

True Sleep Therapy