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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 31, 2024

Summary

On Episode 4 of the latest Startup Junkie Podcast Series, host Daniel Koonce welcomes the founder of Scarlet Letter Beverage Co., Jesse Core. Daniel and Jesse discuss how Core Brewing developed into Scarlet Letter Beverage Co. Jesse dives into how his team approaches flavor innovation, their partnership with Sam’s Club, and how he modernized brewing in Northwest Arkansas. Join us to learn how to listen to the data to figure out what the consumer wants, how to get over the hump of growing pains and establish the right capacity and resources to get out ahead of growing demand, and how to follow market trends. Tune in to hear about Scarlet Letter’s newest product hitting the market this summer. 

 

Links

Daniel Koonce

Startup Junkie

Startup Junkie YouTube

Jesse Core

Scarlet Letter Beverage Co.