Hey everyone! This week, Caleb Talley and Jeff Amerine zoom with Colin McIntosh, founder, and CEO of Sheets & Giggles. Sheets & Giggles is one of the fastest-growing sustainable bedding brands in the U.S and is disrupting the traditional industry. In this episode, you will get to hear the real story behind the ideation of Sheets & Giggles, the analysis that went behind finding the perfect industry to create a company, and the importance of getting the right people on the bus. We are glad to have you here!
(1:16) Introducing Colin McIntosh and Sheets and Giggles
(6:40) Sheets are part of the perfect business model
(8:29) Why eucalyptus lyocell?
(13:08) What sets Sheets and Giggles apart?
(16:40) Impact investing
(18:40) Reflecting on the entrepreneurial journey
(21:30) Maintaining culture through growth
(24:59) What is the end goal?
(30:38) Advice for the younger self
(32:55) Wrapping up
“The content that we do is insane compared to the rest of the space. And if it makes us laugh, if it makes me laugh, it goes. And that’s, I think, the thing that other brands don’t see...When you’re on Instagram and you’re scrolling, I’m not going to stop for the same thing I’ve seen a thousand times, but I might stop if I see a guy sleeping in a bathtub for an allegory about the amount of water that cotton sheets use.” (14:29)
“I would love to look back in five years and say that we built a large, national brand that does a lot of good in the world and is very well-respected and makes a lot of people laugh….Whether that’s a public company or a subsidiary of Mattress Corp, you know, like I’m pretty agnostic about that, as long as we can achieve the goal.” (26:43)
Welcome back! This week, Caleb Talley, Jeff Amerine, and Matthew Ward chat with Perry S. Marshall, owner of Perry S. Marshall & Associates. Perry S. Marshall & Associates has helped tens of thousands of small companies become big companies by applying advanced 80/20 to online advertising. Perry is one of the most sought after business consultants in the world, consulting in over 300 industries. Endorsed in Forbes and Inc Magazine, he’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars. In this episode, you will get to hear about common obstacles start-ups face, some topics surrounding some of Perry’s books, and interesting talk around AI and Machine Learning. Check it out!
(1:23) Introducing Perry Marshall
(2:11) Perry’s shower thoughts
(4:54) The problem with profit-based health care systems
(7:31) How Perry wrote the best-selling book on digital advertising
(18:54) Kindergarten business vs. the adult version of business
(22:23) Evolution 2.0
(45:49) The earth as a self-regulating organism
(51:50) Artificial intelligence vs. Biology
(56:52) Wrapping up
“So I write this book and then I turn it into an ebook, and right about then, like, Google hit the hockey stick and it just turned into this crazy magic carpet ride. Like, the whole world discovered that the English language is for sale, and the French, and the German, and Spanish. Right? And, like, this thing just went supernova, and Google went supernova, and like, I just kind of rode the coattails and I hung on for dear life.” (16:54)
“I know how to explain things. I’m a marketing guy. And that’s why I wrote Evolution 2.0...This is literally the first book ever published that correctly explains how evolution works, that you don’t have to be a PhD to understand it.” (45:26)
(1:50) Introducing Giftgoat
(5:55) The story behind the name
(8:05) Grassroots customer acquisition
(12:22) How the three founders came together
(14:14) Managing workflow, company culture, and growth when working remote
(21:44) COVID-19’s effects on Giftgoat
(24:04) Managing launch week, and commitment to hustling through the early days
(26:47) Advice for the younger self
(28:39) Where can you find Giftgoat?
“We’re looking at data. That’s all we want is to see how users are interacting with our platform so that we can make a better product.” (24:53)
“I would have told myself to not try to grow companies too quickly, because in the event of something like the global pandemic, that could be the end for your company.” (27:05)
“So I think the biggest thing is to just bury your ego and listen to people who are more accomplished and successful than you.” (28:14)
Welcome to another episode of the Startup Junkies Podcast!
In this week’s episode, Caleb, Jeff, and Matthew talk with Norman Crowley, entrepreneur, and climate change enthusiast. By the time he was 40, Crowley founded and sold three companies for upwards of three-quarters of a billion dollars. Now, Crowley is the CEO of the Cool Planet Group and focuses on finding solutions for climate change. Tune in to this episode and you will hear about the businesses Crowley founded, how we can create cool, sexy solutions to climate change, encouraging the younger generations to innovate, and an electric 1963 Corvette Stingray with 1,200 brake horsepower!
(1:45) Introducing Norman Crowley
(12:18) Separating climate change from other agendas
(19:39) Predicting how the energy landscape will change in future decades
(26:48) Three areas Cool Planet Group is focusing on
(29:10) Norman’s opinions on alternative civilization settings
(32:45) The importance of galvanizing innovators in the younger generation
(37:36) Norman gives advice to his younger self
“People just want to live their lives. They don’t want to be constrained, and they don’t want to hear about what they can’t do. They want to hear about what they can do.” (12:04)
“There are people in Bangladesh dying because water levels are rising, right? And then that has nothing to do with the fact that you would like rich people to be less rich, right? And it’s really dangerous tying both of those things together because when you tie both of those things together you alienate whole swathes of the population. And then poor people in Bangladesh drown because you’ve got some other agenda.” (14:16)
“Find a way of becoming wiser earlier, right? And then trust yourself once you are becoming
wise. None of us are perfectly wise, but find a way of listening to and trusting yourself.” (40:29)