Hey everyone! Welcome back to another great episode of the Startup Junkies Podcast. This week, Jeff Amerine and Matthew Ward have a lively conversation with Mark Donnigan, founder of d-launch. d-launch is a marketing consulting firm Mark started in 2010 to help startup companies crush their business objectives through marketing architecture. In this episode, you will get to hear about Mark's impactful journey from sales to opening his own marketing consulting firm, his approach to picking your first marketing hire, and why there should not be a demand generation function. Tune in for these words of wisdom!
(1:01) Introducing Mark Donnigan
(4:46) Go-to market engineering
(10:51) The importance of a startup’s first marketing hire
(19:30) Demand generation marketing
(23:35) The difference in B2C and B2B sales
(31:00) Mark’s advice for his past self
“The high failure rate of startups is due largely to the fact that - not because what was built didn’t work, or didn’t fulfill the promise...but it’s because they failed to educate the market as to the problem that this invention would solve.” (5:52)
“In some ways, a lot of the B2C motions are, are, are, the tactics are different in B2B. It’s true, but at the end of the day, I’m still selling to a human. And if that human doesn’t connect with me, as another human even at the most basic relationship level, I’m not going to close the sale” (23:59)
Hey everyone! This is another special week with your Startup Junkie Crew. This week, Caleb Talley, Jeff Amerine, and Matthew Ward have an insightful call with Steve Case, co-founder of AOL and CEO of Revolution. Revolution is a venture capital firm that helps entrepreneurs build the next generation of transformative companies outside of Silicon Valley. In this episode, you will get to hear about barriers around private investment activity, important aspects of developing a venture ecosystem, and opportunities exposed by COVID-19. You do not want to miss out on this valuable episode!
Tyler Elm - BlueInGreen
Welcome back to another episode of the Startup Junkies Podcast! This week, Caleb Talley and Jeff Amerine speak with Tyler Elm, Chief Marketing and Business Sustainability Officer of BlueInGreen. BlueInGreen designs the most efficient water treatment solutions in order to lower the total cost of treatment while improving water quality. In this episode, you will get to hear about Tyler's sustainability background, challenges of growing in a niche vertical, and potential exit strategies for BlueInGreen. Check out this episode!
(1:06) Introducing BlueInGreen
(1:52) Tyler’s career background
(6:47) BlueInGreen’s significant growth in a conservative market
(12:51) BlueInGreen’s plans to scale internationally
(15:50) COVID’s effects on scaling for BlueInGreen
(20:38) How teaming up with a strategic partner could benefit BlueInGreen
(28:20) Tyler shares advice to other people looking to team up with a startup
(36:02) Wrapping up
“What we’ve been trying to do is scale certain technologies and certain markets based on high value opportunities for the customer. So the drive of strong ROI and applications that really leverage our core competencies of being able to treat more water with less energy and have a smaller footprint.” (10:12)
“I would say that we’re giving the customer the opportunity to either tap a capital budget or an operational budget. In some applications, the operation, the operational savings cover more than the capital costs very quickly.” (23:34)