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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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Now displaying: May, 2021

This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 31, 2021

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Jeff Amerine and Matthew Ward talk with Raul Hernadez, business strategist, coach, consultant, and author. Raul assists creative founders in their company’s growth, culture, strategy, and team leveraging. Jeff and Matthew speak with Raul about things from his own journey into his consulting and coaching business, to engaging clients, work-life balance, how to define personal success, not to mention his upcoming book Productive Profits. You won’t want to miss this discussion. Thanks for tuning in!

 

Shownotes

(0:54) Introducing Raul Hernadez 

(2:02) Backstory and journey to online business 

(4:05) Themes and challenges of entrepreneurs

(5:09) Raul introduces his book

(8:47) Challenges in authorship

(10:31) Difference in guiding companies in various “early stages”

(11:37) Tips for engaging clients 

(12:27) Long-term goals for Raul’s business and marketing Consulting, and executive coaching

(13:38) The “why” behind Raul’s work

(14:54) How Raul recharges and spends “free time”

(16:01) Work-life balance in 2021

(18:24) Thoughts and future for Clubhouse

(21:28) What personal success looks like for Raul

(22:04) Advice to Raul’s younger-self

(22:54) Wrap up

 

Links

Jeff Amerine

Matthew Ward 

Raul Hernadez

Productive Profits

Creating Startup Junkies 

Zig Ziglar

 

Quotes

“Because the thing about businesses sometimes is it can be very binary. It either works or it doesn't... It's a balance sheet. It's finance, it's a product market fit. But, when you work with  organic matter, with humans, it's variable. You don't know what you're going to get.” (4:51)

“The train is going, but you're building the train tracks as well. And the train doesn't stop. In my view the train shouldn't stop. Cause that's your business. That's momentum.” (11:18)

“ ...and then also taking cycle time to make sure that what you've implemented you're seeing and bearing the fruits of... and you may not see those fruits within the first 30 days. You might see those in 60, 90, 180 days.” (13:17)

“So there is no [work-life] balance, but I think that you can actually create harmony between both.”  (17:41)

“Get on LinkedIn and connect with every single person. Build real relationships. Read a minimum of five to eight books a month.” (22:21)

“... always reading what's relevant to the problems that you're looking to solve. That's what I've found is beneficial for my education.” (22:45)

 

https://www.startupjunkie.org/

http://wlj.com/

May 24, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Dwain Hebda and Kelli Reep discuss solopreneurship and freelancing with Caleb Talley, Jeff Amerine, and Matthew Ward.  Dwain is the founder of Ya!Mule Wordsmiths and Kelli founded Flywrite Communications, both of which are Public Relations and Journalist agencies.  They discuss engaging readers with a story, drumming up your own business, deciding when to go full-time, and much more!  Thanks for listening!

 

Shownotes

(1:15) Introducing Dwain Hebda and Kelli Reep

(8:34) Driving your own ship as a solopreneur

(13:56) Telling a story that engages with readers

(18:59) How simplified language and a 24-hour news cycle affects communication

(22:12) Outsourcing accounting and legal responsibilities to stay above board

(29:35) Deciding to freelance full-time

(36:19) Advice for the younger self

(39:31) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward

Dwain Hebda

Ya!Mule Wordsmiths

Kelli Reep    

 

Quotes

If you can’t sell – and in this case, sell yourself – people are not just lining up outside your door because you announced to the world that you can put a sentence together.  It doesn’t work that way.” (9:56)

 

You have to be able to build a compelling case as to why you are going to be an expense for them that month.  You have to be able to demonstrate how this is going to pay off and you have to demonstrate how you taking it off their hands actually save them money.” (10:47)

 

You really do need a couple of members of your team who are versed in something you’re not versed in.  And in my particular case, the best hire I ever made, the best money I spend year in and year out is an experienced accountant who could guide me through a number of different things early on.” (23:09)

 

Had I jumped out on my own based on the first magazine article that I landed, I’d have been hungry really, really quick, and it just wouldn’t have worked.” (32:15)

 

https://www.startupjunkie.org/

https://wlj.com/ 

May 17, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley and Jeff Amerine talk with Lynn Butterfield, a nationally recognized expert in equity capital and investing services.  Lynn has been quoted by platforms such as Newsweek and ABC News, and he has consulted for companies from across the globe.  Lynn discusses his time working in the Middle East, growing entrepreneurial hotspots, and his predictions for Northwest Arkansas.  Thanks for tuning in!

 

Shownotes

(1:00) Introducing Lynn Butterfield

(5:08) Entrepreneurship occurring in unexpected places

(9:34) The University’s impact on an entrepreneurial ecosystem

(21:11) Lynn’s Northwest Arkansas plans

(24:43) Advice for the younger self

(26:07) Wrap up

 

Links

Lynn Butterfield

Caleb Talley

Jeff Amerine

 

Quotes

Money is important, make no doubt about it, but what’s more important than the money is the network that has access to capital.” (11:10)

The important thing is sitting around a table and getting to know each other and listen to the way they answer questions.” (11:27)

If you don’t have all the ingredients and you have a great chef, you can’t make a great pie.” (18:23)

 

https://www.startupjunkie.org/

https://wlj.com/

May 10, 2021

Summary

Welcome to another episode of the Startup Junkies Podcast!

In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Tobin Lehman, President of New North and author of Ride the Tornado.  New North is a B2B tech marketing agency that focuses on zigging while other marketing trends zag.  Caleb, Jeff, Matthew, and Tobin discuss having a strategy vs. being adaptable, making personal connections in sales, jumping on new trends, and helping young entrepreneurs.  You’ll want to hear this episode.  Thanks for tuning in!

 

Shownotes

(0:59) Introducing Tobin Lehman and his book

(5:37) Digital marketing challenges for small businesses

(7:16) Strategy vs. agility

(13:00) Early-adopting media formats for lead generation

(19:12) Breaking convention

(24:54) Scratching the entrepreneurial itch

(31:18) The intrigue of the tech space

(33:38) Writing Ride the Tornado

(39:43) Advice for the younger self

(42:10) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Matthew Ward 

Tobin Lehman 

Ride the Tornado

New North  

 

Quotes

I think that’s one of the mistakes – maybe one of the missteps – that a lot of early tech or early startups make is just trying to do a little too much versus just winning really well on one or two, three channels at the most.”  (6:44)

There’s these big, almost like tectonic shifts in marketing, which is really strange.  And so our advocation is usually like, if everybody’s going this way, go that way, let’s try something different.”  (19:55)

For me, it’s not about building the next big company for myself, but I’m really liking to see people come up and see them have this idea and watch it go through their brain like, I’ve seen that.  I know what that feels like...That’s something that I think is awesome.”  (26:49)

 

https://www.startupjunkie.org/ 

https://wlj.com/

May 3, 2021

Welcome to another episode of the Startup Junkies podcast!

In this week’s episode, Jeff Amerine, Caleb Talley, and Morgan Scholz talk with Nicole Calhoun, Ph.D. ERYT, owner of ELXR Yoga Lounge.  Nicole has her undergraduate degree in biology and her Ph.D. in molecular genetics, and she got her yoga teacher certification as a passion project.  After teaching yoga part-time for a few years, she opened her studio in 2018, and she pivoted to yoga full-time after being laid off due to the pandemic in March 2020.  She talks with the startup junkies about creating a unique yoga experience in NWA, how her scientific background influences her business decisions, and what is next for ELXR Yoga Lounge.  You don’t want to miss this inspiring episode! 

 

Shownotes

(1:15) Introducing Nicole Calhoun and ELXR Yoga Lounge

(7:08) Creating a unique yoga experience in NWA

(11:44) How Nicole’s scientific background influences her business

(17:44) What does the future look like for ELXR Yoga Lounge?

(23:57) Embracing social media

(33:20) Starting a business in NWA

(36:20) Nicole’s experience owning a yoga studio as a Black woman

(45:51) Advice for the younger self

(47:59) Wrap up

 

Links

Caleb Talley

Jeff Amerine

Morgan Scholz

Nicole Calhoun, Ph.D. ERYT 

ELXR Yoga Lounge   

EYL Instagram 

 

Quotes

I kind of felt like I had something to say within the world of yoga, and like, watching all the yoga teachers over the years and how influential they could be and how mindful that they were with the way that they live their lives, and their ability to really help people was super impressive to me.  And so, I decided to go to yoga teacher training.”  (2:34)

 

I rented the space, came up with the brand, the marketing, the teachers, everything, the design of the studio, what we wanted to offer and how we wanted to offer it, and put it all together in about a month.  And then we opened about 30 days after I signed the lease.” (6:04)

 

I’m actually very thankful that I have a background in the sciences because science is very analytical and it’s very facts-based.  So, you don’t really do science or run experiments or projects off emotion – it’s all based off facts.  Like these are the facts, and I’m not going to try to massage the facts to fit my narrative.  I’m going to find out the facts and then find out the narrative.” (14:50)

 

You don’t have to fight over clients.  You can create new clients and convert new clients from other forms of workout.” (43:16)

 

https://www.startupjunkie.org/ 

https://wlj.com/

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