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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jan 17, 2022

Summary:

 

Thanks for joining us for another Startup Junkie episode!

 

This week we welcome special guest Howard Tiersky of FROM, a Digital Transformation Agency, onto our podcast! We are also joined by co-hosts Caleb Talley and Davis Mcentire, who were both honored and excited to discuss the digital transformation age with Tiersky. 

 

Tune in now!



Shownotes:

(1:00) Introducing Howard Tiersky of FROM

(4:56) The Evolution of Brands Needing an Online Presence

(7:30) The Process of Evaluating Your Digital Marketing

(10:44) Difference Between Art and Business

(12:04) Addressing Website Problems 101

(18:42) The Journey Into Public Speaking

(22:49) What Does Winning Look Like?

(26:56) From the Dot Com Days to Today

(31:28) Three Ways to Make Digital Customers LOVE Your Brand

(32:52) Advice to the Past Self

(34:56) Closing Remarks

 



Links:

Davis McEntire 

Caleb Talley

Howard Tiersky

FROM



Quotes:

"You think you've got a great website because it's pretty, but here's a video of people sitting down trying to use it, and they're trying to solve particular problems. They have a decision process they're going through and you are not meeting their needs."

(8:23) - Howard Tiersky

 

"Whether it's a website or an app or any kind of touch point with the customer, I think the first thing you want to ask is 'What's our definition of success?'" 

(12:33) - Howard Tiersky

 

"The three things that make brands that are really loved is one, meeting customer's needs, two, occasionally doing something extra that delights the customer, and the third is to stand for something that the customer really cares about." (31:34) - Howard Tiersky

 

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