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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

May 16, 2022

Summary:

Welcome to another great episode of Startup Junkies!

On this episode of Startup Junkies, host Jeff Amerine, Caleb Talley, and Davis McEntire sit down with Josh Stanley, CEO of Cartwheel, a startup studio that creates B2B SaaS companies. Josh is a serial entrepreneur with vast experience in developing startups successfully and sharing his knowledge with others. Throughout the episode, Jeff, Caleb, Davis, and Josh discuss the methodology behind Cartwheel Startup Studio, the difference between venture and startup studios, and how regional growth is beneficial.

 

Shownotes:

(1:15) Introduction to Josh Stanley

(5:45) About Cartwheel Startup Studio

(9:08) Methodology behind Cartwheel

(18:36) Cadence of Startups

(24:00) Differences between Venture and Startup Studios

(27:09) Advice for People without Access to a Startup Studio

(40:30) Future of Cartwheel Startup Studio

(43:54) Cartwheel Startup Studio’s Mission

(45:00) Regional Growth

(50:40) Remote Work Narrative

(57:17) Closing Thoughts

 

Links:

Caleb Talley

Jeff Amerine

Davis McEntire 

Josh Stanley

Cartwheel Startup Studio

 

Quotes:

“This is the right model…the idea of pulling forward failure…fail before you form and fund failure. Fail before you put time, people, resources, talent behind an idea. Fail first, then only fund the things that make the most sense...” - Josh Stanley, (7:11)

 

“If you get emotionally attached…you’re going to seek data that suggests this is the right idea. So, we remove that kind of cognitive basis layer that exists in all of us through this model. We take a macabre approach. We’re trying to kill ideas. If you look at it as, ‘How can I kill this idea?’ And if that idea won’t die, I guess I have to form it then.” - Josh Stanley, (9:55)

 

“There’s nothing wrong with that model…but, you are inheriting a change management problem. You have to change either culture, processes, ways of working, or just straight up talent…you’re inheriting mostly a blank slate. You’re not inheriting a finished product by any means.” - Josh Stanley, (31:40)

 

“I want to bring people off the sidelines. I want to help. We want our reach to be broader than just starting up new companies…we want to be immersive…what’s next is whatever the region needs…and hopefully the things we believe will add value, truly will add value.” - Josh Stanley, (43:54)

 

“That’s part of the energy that is tangible here…it doesn’t feel like a zero sum game. It doesn’t feel like you have to compete against others to win.” - Josh Stanley, (46:52)