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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Sep 12, 2022

Summary:

Welcome to another great episode of Startup Junkies!

On this episode, hosts Caleb Talley, Jeff Amerine, and Davis McEntire sit down with Will Trapp, founder and CEO of Gratavid, a tool for collecting and sending personalized videos. Before Gratavid, Will became a recognized expert in web development and design systems as the director of technology at Saatchi & Saatchi X. Throughout the episode, Jeff, Davis, and Will discuss the variety of ways customers utilize Gratavid, the process of being acquired by a private equity firm, and the benefits of bootstrapping. 

 

Shownotes:

(1:12) Introduction to Will

(2:02) About Gratavid

(3:45) Acquisition by Private Equity Firm

(5:28) Bootstrapping Gratavid

(8:04) Finding Your Niche

(13:07) Pros and Cons of Being Acquired

(15:05) Integration Period While Being Acquired

(21:10) Different Ways Customers Use Gratavid

(22:45) Building the Gratavid Team

(24:26) What’s Next for Will

(25:42) Advice for Aspiring Entrepreneurs

(30:30) Advice to Younger Self

(35:28) Closing Thoughts

 

Links:

Caleb Talley

Jeff Amerine

Davis McEntire

Will Trapp

Gratavid

 

Quotes:

“And I remember my lawyer, he said, ‘Start a business to run a business. Don’t start a business to try and sell a business.’ And I genuinely never intended to sell Gratavid.” - Will Trapp, (4:07)

 

“Companies that want to stay relevant have to embrace the fact that they’re going to have entrepreneurial people if they want to maintain a competitive advantage. And those entrepreneurial people are going to have side hustles going on.” - Jeff Amerine, (12:09)

 

“There’s just two different ways to go about it. You can raise money or you can bootstrap. I think your chances of success are so much higher if you can figure out how to bootstrap for as long as you can.” - Will Trapp, (34:27)