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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Sep 26, 2022

Summary:

Welcome to another great episode of Startup Junkies!

On this episode, hosts Jeff Amerine and Caleb Talley sit down with Farzad Rashidi, the lead innovator at Respona, an all-in-one link-building outreach platform built for B2B, SaaS, and agencies to increase organic traffic from Google. As the former director of marketing at Visme, Farzad helped the company gain over fourteen million users, and since then, he’s been helping other companies achieve similar successes via Respona. Throughout the episode, Caleb, Jeff, and Farzad discuss how Respona is utilized as a promotion tactic and the concept of backlinking.

 

Show Notes:

(1:01) Introduction to Farzad

(1:21) About Respona

(6:59) The Resilience of Backlinking

(11:10) The Concept of Hyperlinking

(14:07) Link Building

(18:55) Respona’s Customer Journey

(21:57) Respona’s Focus on SEO

(23:30) Making the Choice Not to Raise Venture

(28:31) What’s Next for Respona

(30:43) Respona’s Company Culture

(34:15) Advice to Younger Self

(35:47) Closing Thoughts

 

Links:

Jeff Amerine

Caleb Talley

Davis McEntire

Farzad Rashidi

Respona

 

Quotes:

“Instead of us trying to invest cash to pour into advertising to become a household name, let’s start showing up in places where people who are looking for a product or a solution like ours would naturally come and find us.” - Farzad Rashidi, (4:21)

 

“So now, not only do you have to create a good website with a good foundation that loads fast, you have to have content that people stay on to read and is relevant contextually. You also have to convince other websites to link back to it and talk about it.” - Farzad Rashidi, (9:05)

 

“We are not in the sales industry…the reason being is the way we structure our companies is entirely inbound. So, what we do is produce lots of educational pieces that are targeted for our industry. So, it touches all bases when it comes to the customer journey.” - Farzad Rashidi, (18:56)