Welcome to another great episode of Startup Junkies!
On this episode, hosts Davis McEntire, Victoria Dickerson, and Jeff Amerine sit down with Parker Graham, founder and CEO of Finotta, a platform that helps financial institutions personalize their mobile banking. Along with his successful entrepreneurship career, Parker has also played in the NFL as a tackle for the Baltimore Ravens and was named Innovator of the Year by Pipeline in 2022. Throughout the episode, Davis, Victoria, Jeff, and Parker discuss the past, present, and future of Finotta and the intricacies behind funding a startup.
(1:05) Introduction to Parker
(1:34) About Finotta
(2:38) Finotta’s Journey So Far
(5:09) Who Finotta Caters To
(8:43) How Being an Athlete Influences Entrepreneurship
(13:57) The Ideology behind Finotta
(19:29) Advice to Entrepreneurs
(25:25) Advice to Younger Self
(27:19) Closing Thoughts
“The mobile app looks similar at every bank and credit union, there’s not a lot of differentiation. So what we build is a technology that gets embedded in the mobile front end and personalizes the user experience.” - Parker Graham, (1:49)
“It’s all about engagement. We improve the times that users are spending on the device with that bank. So the more time the bank has with that customer, the more opportunities they have to sell them a product and generate revenue.” - Parker Graham, (5:46)
“Open banking is the buzzword and what that means is the infrastructure is becoming less siloed where technology’s starting to talk to each other. Technology stacks are becoming more fluid and it allows for companies like us to come in and build and deploy cool stuff quickly.” - Parker Graham, (16:29)
“Be patient and get your metrics in order so that when you want to raise capital, you can. The worst thing you can do is get on a treadmill where you’re constantly consuming and needing more.” - Parker Graham, (21:21)