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The Startup Junkies Podcast

The Startup Junkies podcast is hosted by Jeff Amerine and the team at Startup Junkie. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe, and together we'll take your business to the next level.
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This is the Startup Junkies Podcast. These are the stories of the people that are afflicted with creating the next great products and services that are going to change lives - not just in America, but worldwide. We're going to tell the stories of the next great beer producer, products and apparel makers, and the stories of people that don't accept the status quo and that want to make things better. 

Welcome to the Startup Junkies Podcast.

Jun 19, 2023

Summary

On this episode of Startup Junkies, hosts Jeff Amerine, Caleb Talley, and Victoria Dickerson are joined by Anthony Constantino, co-founder and CEO of Sticker Mule, the largest e-commerce website for custom stickers. Anthony is also the founder of Stimulus, a new social media platform intentionally designed to make people happy. Throughout the episode, Anthony shares about building Sticker Mule from the ground up, starting a new social media platform that doesn’t incentivize negativity, and becoming a professional boxer at forty years old. 

 

Show Notes

(0:36) Introducing Anthony and Sticker Mule

(4:40) Stimulus, a Different Type of Social Network

(10:22) Creating Businesses to Solve Problems

(12:03) Content Moderation

(15:07) Anthony’s Background

(17:49) How Stimulus Gathers Feedback

(20:36) How to Get Verified on Stimulus

(21:52) Stimulus’s Ideal User

(23:53) A Simple Formula to Succeed

(31:24) Stimulus’s Giveaway Program

(32:33) Mule Sauce

(34:16) Anthony’s Boxing Journey

(39:34) Advice to the Younger Self

(41:10) Closing Thoughts 

 

Links

Jeff Amerine

Caleb Talley

Victoria Dickerson

Anthony Constantino

Sticker Mule  

Stimulus 

 

Quotes

Stimulus removes a lot of the negative design decisions that were embedded in Twitter and replaces them with more positive ones. We have a number of innovations that are unique to us, the biggest one being [that] we replace ads with integrated giveaways. So if you want attention, [the] number one tool to get attention on Stimulus is [to] run a giveaway. Everyone wants attention. That’s a positive tool to get attention, and it’s an easy tool to get attention.” - Anthony Constantino, (8:09)

I suspected that if people operated [on Stimulus] using their own identity, that would naturally push people in a more positive direction, and you wouldn’t have the negativity. I suspected a few things: If you remove the incentives to be nasty and introduce incentives to be more pleasant, you would naturally have a better community.” - Anthony Constantino, (12:34)

[We have] a simple formula that we use to succeed [that’s] basically: Make the experience incredibly good so that people that encounter us are highly likely to buy. So, you know, as an experience gets better, your ability to convert customers goes up. As your ability to convert customers increases, you can justify a large ad budget.” - Anthony Constantino, (26:11)